The latest release (version 2.2) of Bionic Digital Media Planner enables you to create your own private marketplaces of digital advertising programs. With tens of thousands of choices available, it’s a living nightmare to navigate to your ideal media plan. With Bionic Planner, you and your colleagues can now ”endorse” preferred media programs and make them part of your private marketplace. Once endorsed, those programs get special priority in media plan formulation.

Bionic’s private marketplace is an antidote for the infamous clutter of the Display Lumascape. Now, media planning teams at advertising agencies can easily create and share a preferred vendor list.Instead of sifting through thousands of unqualified options, only those that are approved by your agency rise to the top of the heap.

For publishers, earning an agency endorsement gives you a huge advantage in winning the next media plan. Your work in building the relationship will be recognized in a concrete endorsement. And your endorsement will pay off every day by earning top placement in searches and recommendations.

Bionic Planner is the first media planning tool to enable the creation of private marketplaces. It was created in response to frustrations expressed by both media planners and ad sales teams. This new feature is available immediately and free trials are available at http://www.bionic-ads.com/planner/.