Are you using Flintstones tools in the Jetsons age of advertising? If you’re still using Microsoft Excel or first generation point solutions to create your media plans, unfortunately the answer is “yes, Flintstones tools.”

In today’s fast-paced world of programmatic advertising, you can’t afford to fall behind on technology because you may never catch up. This can be devastating to your organization. Here’s why:

First, you’re operating at a daily disadvantage. Without the right technology, you have to put in long hours of unpleasant grunt work to produce the same output your competitors produce with a few button clicks. This saps your energy, your creativity, and your profits. It’s like fighting with one hand tied behind your back.

Second, you’re risking your client relationships. Your clients rely on you to stay on the cutting edge. If they sense that you’ve fallen behind the media technology curve, they may question your capabilities and put your relationship under review. You may be doing top-notch work, but this still creates a question mark. Do you really want to risk it?

In the early days of digital advertising, it made sense to use Excel for media planning because there was no other viable alternative. Then point solutions came along that automated bits of work, but those first generation tools often created more problems than they solved. However, this has all changed recently with the advent of purpose-built, web-based media planning systems like the Bionic Media Planner.

Power Tools for the modern media planner.

Unlike its predecessors, Bionic gives you the ease and flexibility of Excel plus all the advantages of operating on a modern, cloud system. According to Bionic clients, “It’s like Excel on steroids!”


The advantages of Bionic include 32% productivity improvement right out of the gate, cloud-based media planning, online collaboration, RFP automation, digital advertising directory, private marketplaces, advertising flowcharts, cross-channel planning, allocation charts, media calculator, multi-currency, native advertising support, PowerPoint media plan exports, campaign delivery and pacing monitoring, advanced flighting, next generation audience targeting, and spending analysis tools.

Getting started is easy.

With Bionic, you’ll be up and running in a matter of minutes. All you need is a user ID and password.

Since the system is 100% web-based, there’s no complicated software to install or maintain. Bionic handles all the system administration on your behalf. Your data is safe and secure in Bionic’s SAS70 Certified data center (your data will be protected by the same standards required by banks, hospitals, and military installations).

Unlike many other systems, Bionic is super-easy to learn. With its intuitive user interface, you’ll be fully productive and creating your first media plans on day one. Plus, you get unlimited training and support to help you every step along the way from beginner to expert.

Bionic is risk-free.

You get a 60-day, money back guarantee when you get started. With Bionic, there are no long-term commitments. If you aren’t fully satisfied, you can cancel any time. This keeps us on our toes earning your business every day through innovative products and white glove service.

Is it time for you to upgrade to a modern media planning system? To get started, go to or call (603) 676-7285.


Image credit: “Space Age meets Stone Age” sold by ArtInsights