Project Management Software for Media Buying Teams
Life in media buying is fast paced and chaotic. It’s no mystery why things fall through the cracks when you need to juggle vendor deadlines, synchronize your team’s workload, and ensure that creative, account services, media planners, and media buyers are all on the same page. The fallout from missed tasks can cost you money, clients, and even your job. This has led to many restless nights and panicked, late night phone calls to double check that the insertion order got sent and you trafficked the right advertisement.
Good Project Management is the Key to Successful Media Buying
According to a study by Harvard Business Review, having everyone on the team each knowing their own responsibilities is the single most important factor in successfully executing a strategy – far more than organization charts, incentives, and other organizational factors that tend to get the most attention from management. Media buying, like every strategy execution, requires good project management to succeed. Although not the most exciting topic, it’s business critical.
Why Project Management Software Fails at Agencies
The obvious solution to managing a big mess of tasks is project management software. Unfortunately, the installation of project management software in a busy advertising agency is about as easy as herding cats while they’re being chased by dogs. You may have experienced this yourself first hand.
General purpose project management software solves the problem of task management, but it comes at the steep price of decreased efficiency. Nobody has the time to log into yet another system to enter their to-do list and to keep statuses up-to-date on every single task. Meanwhile, management is constantly cracking the whip to get everyone to use the system. It’s completely exhausting to everyone involved, management and staff alike.
This is why most project management software implementations fail at advertising agencies. It’s almost impossible to gain universal adoption by the team. What started as a great concept, inevitably ends up as a ghost town of sporadically maintained task lists. Since you’re never confident it’s up-to-date, you’re back to square one with no reliable project management system after a painful rollout failure.
Project Management Needs to be Integrated with the Media Plan
What you really need is a project management tool that is fully integrated with the media process. No separate login. No special training. You need project management software that understands your job: media authorizations, insertion orders, gathering creative, trafficking, sending tags, reporting, and all the 42 steps in the media buying process.
Bionic Project Management Software is Built for Media Buying Teams
Bionic has taken a fresh new approach to project management software. It understands what it takes to execute a successful media plan. It fits seamlessly into your hectic workflow to turn what was once an organizational nightmare into an easy to manage, organic piece of the media planning and buying process.
Plan Your Day with To Do Lists
Start every day with a solid game plan thanks to Bionic’s innovative “To Do Now” lists. With the most urgent tasks automatically populated on your dashboard, you’ll always know what needs to be done. You can leave the office knowing that you’ve completed everything you had to get done. You can also take a sneak peek at what you’ll have in store tomorrow.
The daily list is delivered to your inbox every morning letting you get ready for the day before you even step in the office.
Sleep Better at Night with Deadline Monitoring
Sleep better at night with the confidence you get from knowing you will never again miss an important deadline. Bionic deadline monitoring will be your home base for project management. Here you can easily review upcoming deliverables and the latest updates from teammates. Clicking on individual tasks will open a detailed view that includes a description, up-to-date status, and all notes and updates through the life of the task.
If you just need a quick overview of what your workload looks like, Task Radar gives you a bird’s eye view of upcoming or overdue tasks so you can predict and optimize your workload.
Teamwork Makes the Dream Work with Workload Manager
Walking the tightrope between optimizing bandwidth and overworking employees used to be a guessing game. Bionic’s workload manager gives you the insight to ensure that each of your team members has just the right amount of work on their plate.
Media plans are living beasts with constantly evolving timelines. Know precisely how many hours of tasks each person is dealing with. Easily reallocate tasks and reorganize accounts to help divide and conquer. You can even use it to justify hiring more talent when everyone is tapped out.
Gain the Power of Omniscience with Campaign View
When you’re blazing through your media plans, having to jump into a separate program just to check on and update tasks can really throw you out of your groove. Bionic Project Management allows you to view, edit, and add tasks while you’re deep in your media planning and buying.
Tasks can be sorted at the campaign level so you can quickly determine who is handling creative, trafficking, insertion orders, and more on each of your campaigns.
Getting Started is Easy
Getting started on Bionic is easy. Bionic is 100% web-based, so there’s no complicated software to install and set up. All you need is an internet connection and a browser to get started. Bionic subscriptions include full access to the media planning, marketing performance monitoring, and project management software.
Most customers are successfully creating their first media plans in Bionic within 48 hours. Our team will guide you through the onboarding process and assist you at every turn.