Joe Pych

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    Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?

Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?

By |January 11th, 2017|

Over $120 billion of media spend will be up for grabs in 2017. Are you prepared to compete with agencies looking to win new clients while protecting your current ones?
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    Impress Advertisers with Your Agency’s “Proprietary” Media Planning Tool

Impress Advertisers with Your Agency’s “Proprietary” Media Planning Tool

By |December 20th, 2016|

Your logo makes your agency memorable. Here’s how to display your logo on your media planning tool when promoting your media buying services.

How To Estimate Advertising Reach While Media Planning

By |August 4th, 2016|

Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.
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Remember why you got into advertising?

By |July 19th, 2016|

“Remember why you got into advertising?” That’s the first line of a new animated video called “This is Bionic,” which highlights Bionic’s core beliefs and goals. The video lets the team tell the story of how Bionic is bringing the joy back into advertising. How many voices can you recognize?

Tyler Kruse joins Bionic as its Communications Director

By |July 15th, 2016|

Tyler Kruse has just joined Bionic Advertising Systems as our Communications Director. He just started four days ago, but he’s already become best friends with every single person here in the office by using a Hawaiian indulgence...
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    Bionic staffer, Yosef Osheyack, to play for Team USA in Deaf World Cup Soccer Tournament

Bionic staffer, Yosef Osheyack, to play for Team USA in Deaf World Cup Soccer Tournament

By |June 15th, 2016|

Yosef Osheyack, a member of Bionic’s Market Intelligence Team, is taking a break from his day job to represent Team USA in the 2016 Deaf World Cup Soccer Tournament.

The Need for Speed in Media Planning Software

By |June 4th, 2016|

Every 3-4 weeks, Bionic adds new features to its media planning software. Recently, I asked Corey Johnson at True Media (one of our key media planner clients), “If you had a magic wand and could change anything about Bionic, what would it be?”  I was fully expecting to get [...]

Gross Media Cost vs. Net Media Cost

By |May 13th, 2016|

Although technically obsolete, the tradition of gross media pricing persists in traditional advertising media such as television, radio, billboard, and print. So, it’s important to understand and deal with gross media cost and its relationship with net media cost.

Advanced Dayparting (and Weekparting) for Advertising

By |April 15th, 2016|

When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.
  • Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising
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    Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising

Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising

By |March 30th, 2016|

This article gives you clear, concise definitions and examples of important advertising terminology: Media Market, Population, Rating, Reach, Frequency, Gross Rating Points (GRPs), Impressions, Cost per Point (CPP), and Cost per Thousand Impressions (CPM).