Joe Pych

How to Guarantee Perfect Placement Naming Conventions

By |October 9th, 2017|

Having trouble enforcing your placement naming conventions? You can eliminate the problems by putting the right system in place.
  • Permalink Gallery

    Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable

Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable

By |September 20th, 2017|

It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control.

Predict Your Advertising Results… without any math!

By |September 7th, 2017|

Without the right tools, predicting the results of your advertising investments is a nightmare. You can streamline and sharpen your predictions with Bionic.
  • Permalink Gallery

    Bionic Elevates Its Facebook Performance-Based Advertising Capabilities

Bionic Elevates Its Facebook Performance-Based Advertising Capabilities

By |June 1st, 2017|

Bionic has upgraded its media buying software to handle Facebook’s new performance-based advertising objectives: engagements, likes, and installs.

Results from ID Comms 2017 Global Media Thinking Survey

By |March 14th, 2017|

At this webinar, Tom Denford of ID Comms will present insights gleaned from surveying 200 advertisers from around the world on strategic thinking and strategic capability related to media.

5 Signs Your Agency Has Grown Beyond Its Capabilities

By |February 28th, 2017|

As your advertising agency grows and your media buying team expands beyond its few founding members, you will start to experience growing pains. What separates success from failure in reaching the next level is how you deal with these critical issues.
  • Permalink Gallery

    Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?

Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?

By |January 11th, 2017|

Over $120 billion of media spend will be up for grabs in 2017. Are you prepared to compete with agencies looking to win new clients while protecting your current ones?
  • Permalink Gallery

    Impress Advertisers with Your Agency’s “Proprietary” Media Planning Tool

Impress Advertisers with Your Agency’s “Proprietary” Media Planning Tool

By |December 20th, 2016|

Your logo makes your agency memorable. Here’s how to display your logo on your media planning tool when promoting your media buying services.

How To Estimate Advertising Reach While Media Planning

By |August 4th, 2016|

Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.
  •  

Remember why you got into advertising?

By |July 19th, 2016|

“Remember why you got into advertising?” That’s the first line of a new animated video called “This is Bionic,” which highlights Bionic’s core beliefs and goals. The video lets the team tell the story of how Bionic is bringing the joy back into advertising. How many voices can you recognize?