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Lessons from the 2017 ANA Masters of Marketing

By |October 12th, 2017|

From established industry leaders like P&G, Kentucky Fried Chicken, Cadillac, and Walmart, to those shaking up the landscape like Lane Bryant, St. Jude Children’s Research Hospital, and Grant Thorton there was something for everyone

ANA Masters of Marketing Day 3 Recap

By |October 7th, 2017|

Today’s marketers spend too much time discussing and not enough time showcasing. As a result, the marketing function has become too internally focused.

ANA Masters of Marketing Day 2 Recap

By |October 6th, 2017|

Bob Liodice, Chief Executive Officer, ANA cut to the chase proclaiming that “we must have change.”

ANA Masters of Marketing Day 1 Recap

By |October 4th, 2017|

Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.

Sessions to Look Forward to at the ANA Masters of Marketing

By |September 27th, 2017|

With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
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    [Video] See How to Predict Your Advertising Results while Media Planning

[Video] See How to Predict Your Advertising Results while Media Planning

By |September 13th, 2017|

Bionic just added powerful new capabilities to help you predict your advertising results. This video demonstrates new software that enables you to estimate advertising performance while media planning.
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    Leon Halbert: From Media Planning Software Skeptic to Believer

Leon Halbert: From Media Planning Software Skeptic to Believer

By |August 30th, 2017|

Leon Halbert was reluctant to switch to Bionic media planning software, but then a baby came along and changed everything. Find out what happened.

Unlock the Power of SMART Marketing KPIs

By |August 21st, 2017|

Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.

What is a Media Authorization in Advertising?

By |August 10th, 2017|

Media authorization forms allow agencies to purchase advertising inventory on a client's behalf and increases transparency and accountability.

How Accountable Digital Conquered Agency Growth Challenges

By |July 27th, 2017|

As Accountable Digital grew, its old processes started to break down. Here's how they overcame agency growing pains.