4 Lessons Marketers Can Learn from Marines

By |November 10th, 2017|

What do successful Marines and Marketers have in common? More than you might expect...

Track Advertising Fees Like Never Before

By |November 2nd, 2017|

Bionic is the first media planning tool that properly tracks 100% of your advertising investments, including all those devious little ad technology and data fees. With its latest upgrade, Bionic gives you a level of advertising fee transparency that is unprecedented in media planning software.

Bionic Wins “Best Agency Tool” ASPY Award at iMedia

By |October 31st, 2017|

What’s the best advertising agency tool in 2017? According to iMedia, it’s Bionic media planning software.

How to Decode and Convert an SCX File for Your Media Plan

By |October 20th, 2017|

Want to know how to decode and convert an SCX file? Here is what you need to know when receiving an SCX file from your ad sales rep.

Lessons from the 2017 ANA Masters of Marketing

By |October 12th, 2017|

From established industry leaders like P&G, Kentucky Fried Chicken, Cadillac, and Walmart, to those shaking up the landscape like Lane Bryant, St. Jude Children’s Research Hospital, and Grant Thorton there was something for everyone

How to Guarantee Perfect Placement Naming Conventions

By |October 9th, 2017|

Having trouble enforcing your placement naming conventions? You can eliminate the problems by putting the right system in place.

ANA Masters of Marketing Day 3 Recap

By |October 7th, 2017|

Today’s marketers spend too much time discussing and not enough time showcasing. As a result, the marketing function has become too internally focused.

ANA Masters of Marketing Day 2 Recap

By |October 6th, 2017|

Bob Liodice, Chief Executive Officer, ANA cut to the chase proclaiming that “we must have change.”

ANA Masters of Marketing Day 1 Recap

By |October 4th, 2017|

Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.

Sessions to Look Forward to at the ANA Masters of Marketing

By |September 27th, 2017|

With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.