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    Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable

Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable

By |September 20th, 2017|

It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control. By comparison, they are.
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    [Video] See how to Predict Your Advertising Results while Media Planning

[Video] See how to Predict Your Advertising Results while Media Planning

By |September 13th, 2017|

Bionic just added powerful new capabilities to help you predict your advertising results. This video demonstrates new software that enables you to estimate advertising performance while media planning.

Predict Your Advertising Results… without any math!

By |September 7th, 2017|

Without the right tools, predicting the results of your advertising investments is a nightmare. You can streamline and sharpen your predictions with Bionic.
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    Leon Halbert: From Media Planning Software Skeptic to Believer

Leon Halbert: From Media Planning Software Skeptic to Believer

By |August 30th, 2017|

Leon Halbert was reluctant to switch to Bionic media planning software, but then a baby came along and changed everything. Find out what happened.

Unlock the Power of SMART Marketing KPIs

By |August 21st, 2017|

Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.
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    ANA Calls for More Transparency, Accountability, and Control of Advertising Investments

ANA Calls for More Transparency, Accountability, and Control of Advertising Investments

By |August 16th, 2017|

ANA and K2 uncovered shady dealings in advertising. Here are the findings and recommendations for advertisers and agencies.

What is a Media Authorization in Advertising?

By |August 10th, 2017|

Media authorization forms allow agencies to purchase advertising inventory on a client's behalf and increases transparency and accountability.

How Accountable Digital Conquered Agency Growth Challenges

By |July 27th, 2017|

As Accountable Digital grew, its old processes started to break down. Here's how they overcame agency growing pains.
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    Webinar Video: Tune Up for a Better Media Planning Experience

Webinar Video: Tune Up for a Better Media Planning Experience

By |July 25th, 2017|

Bionic's latest upgrade tuned up existing features to create a better media planning system.

Tune Up for a Better Media Planning Experience

By |July 21st, 2017|

Bionic Media Planner tunes up existing features including reach and frequency, workflow optimization, ease of use, and multi-currency pricing.