Blog

Why Some Advertising Teams Are More Effective Than Others

By |February 21st, 2017|

A media buying team’s ability to work together is more important than hiring all-stars.

Flighting Your Advertising Packages Is Easier Than Ever

By |February 16th, 2017|

Flighting an advertising package used to be a tedious chore prone to human error. Bionic helps you create perfectly flighted packages without all the hassle.
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    Organization is Key to Boosting Advertising Agency Efficiency

Organization is Key to Boosting Advertising Agency Efficiency

By |February 10th, 2017|

The shift to digital solutions makes organizing your virtual workspace more important than ever. How do you achieve that without wasting all your time?

Bionic Releases v2.35 Media Planning Software Upgrade

By |February 9th, 2017|

Bionic’s latest media planning software upgrade includes new tools that improve the efficiency and accuracy of the media planning process.

Media Planning in Excel Guarantees Costly Mistakes

By |February 1st, 2017|

In Excel, media planners are responsible for the formulas and getting every calculation right. With hundreds of calculations in a plan, errors are inevitable.

Tips on Using the Super Bowl to Score with Your Marketing

By |January 26th, 2017|

The Super Bowl is one of those rare occurrences that captivates a large cross-section of the nation. With over 100 million people focused on the big game, it affords marketers a tremendous opportunity to raise brand awareness and generate new customers.
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    Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?

Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?

By |January 11th, 2017|

Over $120 billion of media spend will be up for grabs in 2017. Are you prepared to compete with agencies looking to win new clients while protecting your current ones?

Manage Workloads Intelligently to Conquer Media Plans

By |December 22nd, 2016|

Workload manager provides the insight to ensure that each team member has just the right amount of work on their plate.

Easily Organize Your Media Plan With Color

By |December 22nd, 2016|

Finding that one placement to edit in a sea of dozens, or even hundreds, is like finding the proverbial needle in the haystack.

An Even Better Advertising Cloning Tool

By |December 22nd, 2016|

Now you can quickly clone placements in and across your media plans using Bionic media planning software.