Blog

Media Planning in Excel Guarantees Costly Mistakes

By |February 1st, 2017|

In Excel, media planners are responsible for the formulas and getting every calculation right. With hundreds of calculations in a plan, errors are inevitable.

Tips on Using the Super Bowl to Score with Your Marketing

By |January 26th, 2017|

The Super Bowl is one of those rare occurrences that captivates a large cross-section of the nation. With over 100 million people focused on the big game, it affords marketers a tremendous opportunity to raise brand awareness and generate new customers.
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    Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?

Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?

By |January 11th, 2017|

Over $120 billion of media spend will be up for grabs in 2017. Are you prepared to compete with agencies looking to win new clients while protecting your current ones?

Manage Workloads Intelligently to Conquer Media Plans

By |December 22nd, 2016|

Workload manager provides the insight to ensure that each team member has just the right amount of work on their plate.

Easily Organize Your Media Plan With Color

By |December 22nd, 2016|

Finding that one placement to edit in a sea of dozens, or even hundreds, is like finding the proverbial needle in the haystack.

An Even Better Advertising Cloning Tool

By |December 22nd, 2016|

Now you can quickly clone placements in and across your media plans using Bionic media planning software.
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    Impress Advertisers with Your Agency’s “Proprietary” Media Planning Tool

Impress Advertisers with Your Agency’s “Proprietary” Media Planning Tool

By |December 20th, 2016|

Your logo makes your agency memorable. Here’s how to display your logo on your media planning tool when promoting your media buying services.

PSquared Digital Named Bionic Agency of the Year

By |December 16th, 2016|

Rochester agency, PSquared Digital identified and focused on streamlining workflows in two key areas of their practice: SEO and media buying.

James & Matthew Named Bionic Agency of the Year

By |December 16th, 2016|

The agency made a concentrated effort to incorporate processes that afford team members more time to work on a high-level and with more passion.

18 Things We Learned at the iMedia Agency Summit

By |December 13th, 2016|

Last week we flew to Arizona for the iMedia Agency Summit in Scottsdale. Here are some of the insights we brought back home with us.