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    Say Goodbye to Alt-Tabbing. Bionic Adds Support For Ratings and Other Advertising Metrics.

Say Goodbye to Alt-Tabbing. Bionic Adds Support For Ratings and Other Advertising Metrics.

By |July 28th, 2016|

Bionic’s upgrade stores and automatically calculates more of the key metrics media planners rely on. Planners can now eliminate the shuffle between multiple programs, eviscerate hours of robotic work, and rest assured that their data is accurate and up-to-date.
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Remember why you got into advertising?

By |July 19th, 2016|

“Remember why you got into advertising?” That’s the first line of a new animated video called “This is Bionic,” which highlights Bionic’s core beliefs and goals. The video lets the team tell the story of how Bionic is bringing the joy back into advertising. How many voices can you recognize?

Tyler Kruse joins Bionic as its Communications Director

By |July 15th, 2016|

Tyler Kruse has just joined Bionic Advertising Systems as our Communications Director. He just started four days ago, but he’s already become best friends with every single person here in the office by using a Hawaiian indulgence...
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    5 reasons Pokémon GO is actually a metaphor for media buying

5 reasons Pokémon GO is actually a metaphor for media buying

By |July 13th, 2016|

We're beginning to think media buyers make the best Pokémon trainers.
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    Bionic staffer, Yosef Osheyack, to play for Team USA in Deaf World Cup Soccer Tournament

Bionic staffer, Yosef Osheyack, to play for Team USA in Deaf World Cup Soccer Tournament

By |June 15th, 2016|

Yosef Osheyack, a member of Bionic’s Market Intelligence Team, is taking a break from his day job to represent Team USA in the 2016 Deaf World Cup Soccer Tournament.

The Need for Speed in Media Planning Software

By |June 4th, 2016|

Every 3-4 weeks, Bionic adds new features to its media planning software. Recently, I asked Corey Johnson at True Media (one of our key media planner clients), “If you had a magic wand and could change anything about Bionic, what would it be?”  I was fully expecting to get [...]

Gross Media Cost vs. Net Media Cost

By |May 13th, 2016|

Although technically obsolete, the tradition of gross media pricing persists in traditional advertising media such as television, radio, billboard, and print. So, it’s important to understand and deal with gross media cost and its relationship with net media cost.

Advanced Dayparting (and Weekparting) for Advertising

By |April 15th, 2016|

When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.
  • Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising
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    Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising

Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising

By |March 30th, 2016|

This article gives you clear, concise definitions and examples of important advertising terminology: Media Market, Population, Rating, Reach, Frequency, Gross Rating Points (GRPs), Impressions, Cost per Point (CPP), and Cost per Thousand Impressions (CPM).

Tame Nasty Media Plans with Filters

By |March 11th, 2016|

Bionic media planning software helps you to manage even the nastiest media plans. And Bionic just got even better with the introduction of media plan filters. This article includes 4 product videos.