Blog

A Swifter, More Fluid Media Planning Experience

By |September 16th, 2016|

Speed and usability are irreplaceable when building media plans, which is why Bionic’s latest upgrade injects even more of both into its media planning software.

9 More Media Software Integrations Added to Bionic

By |September 8th, 2016|

Bionic Media Planning Software was built from the ground up to play nice with other systems. This allows you to reap the benefits of truly comprehensive marketing metrics. Bionic's modern, cloud-based adapter architecture makes it easy to connect to your systems – both commercial and proprietary – via secure APIs and data feeds.

Faster Media Planning Software

By |August 30th, 2016|

The advertising industry waits for no one. Bionic’s latest upgrade allows you to blaze through media plans, rapidly generate graphics and swiftly jump from screen to screen.
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    Unlock the Hidden Power of Google Analytics Campaign Tracking with Bionic Media Planning Software

Unlock the Hidden Power of Google Analytics Campaign Tracking with Bionic Media Planning Software

By |August 23rd, 2016|

Bionic media planning software unlocks the power of Google Analytics campaign tracking by automating the generation of perfect tracking URLs.
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    3 Tips For Creating Media Plan Presentations That Get Approved

3 Tips For Creating Media Plan Presentations That Get Approved

By |August 9th, 2016|

If the media plan is not approved, then the ads won’t run. If the ads don’t run, you don’t get paid. Here are three tips for getting your media plan approved.

How To Estimate Advertising Reach While Media Planning

By |August 4th, 2016|

Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.
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    Say Goodbye to Alt-Tabbing. Bionic Adds Support For Ratings and Other Advertising Metrics.

Say Goodbye to Alt-Tabbing. Bionic Adds Support For Ratings and Other Advertising Metrics.

By |July 28th, 2016|

Bionic’s upgrade stores and automatically calculates more of the key metrics media planners rely on. Planners can now eliminate the shuffle between multiple programs, eviscerate hours of robotic work, and rest assured that their data is accurate and up-to-date.
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Remember why you got into advertising?

By |July 19th, 2016|

“Remember why you got into advertising?” That’s the first line of a new animated video called “This is Bionic,” which highlights Bionic’s core beliefs and goals. The video lets the team tell the story of how Bionic is bringing the joy back into advertising. How many voices can you recognize?

Tyler Kruse joins Bionic as its Communications Director

By |July 15th, 2016|

Tyler Kruse has just joined Bionic Advertising Systems as our Communications Director. He just started four days ago, but he’s already become best friends with every single person here in the office by using a Hawaiian indulgence...
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    5 reasons Pokémon GO is actually a metaphor for media buying

5 reasons Pokémon GO is actually a metaphor for media buying

By |July 13th, 2016|

We're beginning to think media buyers make the best Pokémon trainers.