Learn to Media Plan

Advanced Dayparting (and Weekparting) for Advertising

By | 2017-12-26T15:34:56+00:00 April 15th, 2016|Learn to Media Plan, News, Planner|

When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.