Learn to Media Plan

Anatomy of a Media Plan

By |May 4th, 2017|

Understand the critical components of an advertising media plan on your pursuit to become an expert in media planning.

How To Avoid These 3 Advertising Pitfalls

By |October 27th, 2016|

Look before you leap. Measure twice, cut once. You’ve heard it all before, but an overabundance of enthusiasm can cause anyone to want to jump straight in and get started on an exciting, new venture.
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    3 Tips For Creating Media Plan Presentations That Get Approved

3 Tips For Creating Media Plan Presentations That Get Approved

By |August 9th, 2016|

If the media plan is not approved, then the ads won’t run. If the ads don’t run, you don’t get paid. Here are three tips for getting your media plan approved.

How To Estimate Advertising Reach While Media Planning

By |August 4th, 2016|

Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.

Gross Media Cost vs. Net Media Cost

By |May 13th, 2016|

Although technically obsolete, the tradition of gross media pricing persists in traditional advertising media such as television, radio, billboard, and print. So, it’s important to understand and deal with gross media cost and its relationship with net media cost.

Advanced Dayparting (and Weekparting) for Advertising

By |April 15th, 2016|

When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.
  • Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising
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    Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising

Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising

By |March 30th, 2016|

This article gives you clear, concise definitions and examples of important advertising terminology: Media Market, Population, Rating, Reach, Frequency, Gross Rating Points (GRPs), Impressions, Cost per Point (CPP), and Cost per Thousand Impressions (CPM).
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    What is “Pacing” in Marketing Performance Management? [PowerPoint Deck]

What is “Pacing” in Marketing Performance Management? [PowerPoint Deck]

By |December 4th, 2015|

Here’s the “What is ‘Pacing’ in Marketing Performance Management?” presentation given at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum on December 3, 2015 at Hogwarts (a.k.a. the Harvard Club) in Boston, Massachusetts.
  • What is “Pacing” in Marketing Performance Monitoring? (And why you’d be foolish to ignore it.)
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    What is Pacing in Marketing Performance Monitoring? (And why you’d be foolish to ignore it.)

What is Pacing in Marketing Performance Monitoring? (And why you’d be foolish to ignore it.)

By |November 10th, 2015|

Running a marketing campaign is like running a marathon. If you ignore your pace, you’ll fail to achieve your marketing performance goals.

How to Get Crazy Productive in Media Planning

By |November 6th, 2015|

In media planning, it’s critical to get yourself into the right state of mind before making investment decisions for your media plans. The average person has 70,000 thoughts each day, and if you don’t learn to organize them, they have the potential to wreak havoc on your productivity.