Learn to Media Plan

How to Decode and Convert an SCX File for Your Media Plan

By |October 20th, 2017|

Want to know how to decode and convert an SCX file? Here is what you need to know when receiving an SCX file from your ad sales rep.

Unlock the Power of SMART Marketing KPIs

By |August 21st, 2017|

Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.

What is a Media Authorization in Advertising?

By |August 10th, 2017|

Media authorization forms allow agencies to purchase advertising inventory on a client's behalf and increases transparency and accountability.

5 Reasons Why Advertisers Need Legitimate Media Plans

By |June 5th, 2017|

Media plans are the blueprints of an advertising campaign. Good ones make your life easier throughout the advertising process.

Anatomy of a Media Plan

By |May 4th, 2017|

Understand the critical components of an advertising media plan on your pursuit to become an expert in media planning.

How To Avoid These 3 Advertising Pitfalls

By |October 27th, 2016|

Look before you leap. Measure twice, cut once. You’ve heard it all before, but an overabundance of enthusiasm can cause anyone to want to jump straight in and get started on an exciting, new venture.
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    3 Tips For Creating Media Plan Presentations That Get Approved

3 Tips For Creating Media Plan Presentations That Get Approved

By |August 9th, 2016|

If the media plan is not approved, then the ads won’t run. If the ads don’t run, you don’t get paid. Here are three tips for getting your media plan approved.

How To Estimate Advertising Reach While Media Planning

By |August 4th, 2016|

Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.

Gross Media Cost vs. Net Media Cost

By |May 13th, 2016|

Although technically obsolete, the tradition of gross media pricing persists in traditional advertising media such as television, radio, billboard, and print. So, it’s important to understand and deal with gross media cost and its relationship with net media cost.

Advanced Dayparting (and Weekparting) for Advertising

By |April 15th, 2016|

When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.