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Lessons from the 2017 ANA Masters of Marketing

By |October 12th, 2017|

From established industry leaders like P&G, Kentucky Fried Chicken, Cadillac, and Walmart, to those shaking up the landscape like Lane Bryant, St. Jude Children’s Research Hospital, and Grant Thorton there was something for everyone

ANA Masters of Marketing Day 3 Recap

By |October 7th, 2017|

Today’s marketers spend too much time discussing and not enough time showcasing. As a result, the marketing function has become too internally focused.

ANA Masters of Marketing Day 2 Recap

By |October 6th, 2017|

Bob Liodice, Chief Executive Officer, ANA cut to the chase proclaiming that “we must have change.”

ANA Masters of Marketing Day 1 Recap

By |October 4th, 2017|

Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.

Predict Your Advertising Results… without any math!

By |September 7th, 2017|

Without the right tools, predicting the results of your advertising investments is a nightmare. You can streamline and sharpen your predictions with Bionic.

Tune Up for a Better Media Planning Experience

By |July 21st, 2017|

Bionic Media Planner tunes up existing features including reach and frequency, workflow optimization, ease of use, and multi-currency pricing.

Smarter Tools for Perfect Advertising Schedules

By |June 22nd, 2017|

Wouldn’t it be great if every placement in your media plan knew its scheduling policy and automatically adapted to changes in the advertising schedule?
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    Bionic Elevates Its Facebook Performance-Based Advertising Capabilities

Bionic Elevates Its Facebook Performance-Based Advertising Capabilities

By |June 1st, 2017|

Bionic has upgraded its media buying software to handle Facebook’s new performance-based advertising objectives: engagements, likes, and installs.

Keep Advertising Strategy Top of Mind When Media Planning

By |May 17th, 2017|

One place to centralize your advertising strategies for advertisers, campaigns, and media plans.

Standardized Picklists Bring Order to Media Planning

By |April 7th, 2017|

No matter how well designed, no singular media plan template will ever work for an entire agency.