Advertising agencies surprise and delight us with the creative ways they use Bionic to boost the efficiency and effectiveness of their media investments.
Austin Williams Gains 50% Productivity Boost with New Media Planning Software
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software.
Leon Halbert: From Media Planning Software Skeptic to Believer
Leon Halbert was reluctant to switch to Bionic media planning software, but then a baby came along and changed everything. Find out what happened.
How Accountable Digital Conquered Agency Growth Challenges
As Accountable Digital grew, its old processes started to break down. Here's how they overcame agency growing pains.
“Everything is Changing” – Veteran Perspective: Peter Platt
Here's sage advice from an ad agency veteran (and one of the first 100 people certified on Google AdWords!), about succeeding in the advertising industry.
What I learned about Puma’s ‘Forever Faster’ at the Ad Club
At the last Ad Club CMO breakfast, I learned from Puma’s Global Director of Brand and Marketing, Adam Petrick, three immutable laws of successful change. Unadulterated honesty saves years of time and millions of dollars. Being yourself is your only option. And you can be consistent without killing creativity – but only by following the first two laws.
How Vicki Parker Saved the Day with Careful Ad Monitoring
Learn how Vicki Parker avoided a costly mess when she discovered and fixed a big advertising delivery problem that would have otherwise gone unnoticed.
Ian McDougald Reveals His “Dirty Story” about Using Bionic
Ian McDougald from The Brand Factory reveals how he used Bionic to discover and cash in on a key insight about consumer purchase behavior in a dirty industry.