Thoughts

Here are thoughts about our mission is to enable media teams to boost advertising effectiveness through smarter technology for media planning and media buying.

17Mar 2024

Most Ad Agencies Are Not Ready for AI

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt.

24Mar 2022

5 Problems Thwarting Media Supplier Diversity Initiatives

On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. The ANA led the conference with a program focused on supplier diversity, which both celebrated progress and identified the problems thwarting these initiatives.

12Jan 2022

The 2022 Agency Trends Report

Last week, our friends at Function Point revealed the results of their new research on the 2022 trends at advertising agencies. Watch the recording above to see their presentation.

4Dec 2019

Advertisers Want Their Data (or else!)

With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.