Thoughts

How to Guarantee Perfect Placement Naming Conventions

By |October 9th, 2017|

Having trouble enforcing your placement naming conventions? You can eliminate the problems by putting the right system in place.

Sessions to Look Forward to at the ANA Masters of Marketing

By |September 27th, 2017|

With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
  • Permalink Gallery

    Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable

Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable

By |September 20th, 2017|

It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control.

Unlock the Power of SMART Marketing KPIs

By |August 21st, 2017|

Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.
  • Permalink Gallery

    ANA Calls for More Transparency, Accountability, and Control of Advertising Investments

ANA Calls for More Transparency, Accountability, and Control of Advertising Investments

By |August 16th, 2017|

ANA and K2 uncovered shady dealings in advertising. Here are the findings and recommendations for advertisers and agencies.

What is a Media Authorization in Advertising?

By |August 10th, 2017|

Media authorization forms allow agencies to purchase advertising inventory on a client's behalf and increases transparency and accountability.

5 Reasons Why Advertisers Need Legitimate Media Plans

By |June 5th, 2017|

Media plans are the blueprints of an advertising campaign. Good ones make your life easier throughout the advertising process.

Results from ID Comms 2017 Global Media Thinking Survey

By |March 14th, 2017|

At this webinar, Tom Denford of ID Comms will present insights gleaned from surveying 200 advertisers from around the world on strategic thinking and strategic capability related to media.

5 Signs Your Agency Has Grown Beyond Its Capabilities

By |February 28th, 2017|

As your advertising agency grows and your media buying team expands beyond its few founding members, you will start to experience growing pains. What separates success from failure in reaching the next level is how you deal with these critical issues.

Why Some Advertising Teams Are More Effective Than Others

By |February 21st, 2017|

A media buying team’s ability to work together is more important than hiring all-stars.