Thoughts

Here are thoughts about our mission is to enable media teams to boost advertising effectiveness through smarter technology for media planning and media buying.

28Feb 2017

5 Signs Your Agency Has Grown Beyond Its Capabilities

As your advertising agency grows and your media buying team expands beyond its few founding members, you will start to experience growing pains. What separates success from failure in reaching the next level is how you deal with these critical issues.

26Jan 2017

Tips on Using the Super Bowl to Score with Your Marketing

The Super Bowl is one of those rare occurrences that captivates a large cross-section of the nation. With over 100 million people focused on the big game, it affords marketers a tremendous opportunity to raise brand awareness and generate new customers.

27Oct 2016

How To Avoid These 3 Advertising Pitfalls

Look before you leap. Measure twice, cut once. You’ve heard it all before, but an overabundance of enthusiasm can cause anyone to want to jump straight in and get started on an exciting, new venture.