How does Bionic compare to other media planning and media buying software? This free report reveals the differences between Bionic and other media tools.

The Purpose of This Report

As you evaluate your media planning and media buying software options, you may be wondering what other media tools exist, and how they compare with Bionic for Agencies software.

To help you to understand your options, here’s a report of the popular tools and how they compare to Bionic.

Please note: We’ve attempted to keep this factual and as unbiased as possible. But obviously, we’re naturally biased. So, you should definitely check other sources.

Advantage Software vs. Bionic

Advantage Software is a comprehensive media billing and workflow system used by hundreds of agencies. Although there is some product overlap, agencies use Bionic and Advantage together – Bionic in the media department and Advantage in the finance department.

Advantage and Bionic are complementary products.

Basis vs. Bionic

Basis and Bionic are complementary in most ways. Basis brings programmatic advertising via its DSP. Bionic brings integrated media planning and media buying.

For more detail, see Centro BASIS vs. Bionic Media Planning & Buying Software.

BluHorn vs. Bionic

In 2021, BluHorn abruptly left the media planning and media buying software business. For abandoned customers who need an alternative, Bionic is a top choice.

For for detail, see The Best BluHorn Alternative?

Comscore vs. Bionic

Comscore has great audience research tools.

Although they say “media planning” in their marketing, Comscore is not a true media planning system because you can’t create a media plan with it. However, it’s often used in the media planning process to create a “consideration set” of websites.

Comscore and Bionic are complementary, not competitive, products.

eSilentPartner vs. Bionic

eSilentPartner offers a project management and billing system. eSilentPartner does not provide media planning tools.

Although handy for examining orders and performing reconciliations, Bionic does not yet support time tracking and some billing capabilities you need in your finance department. As such, Bionic and eSilentPartner are often used together.

Similar to Advantage, eSilentPartner is a handy tool for your finance department while your media department uses Bionic.

Excel vs. Bionic

When advertising agencies outgrow Excel, they often switch to Bionic for a new media planning and media buying system. The transition is easy.

For more detail, see Microsoft Excel vs. Bionic Media Planning & Buying Software

Google Campaign Manager vs. Bionic

Google Campaign Manager lacks accountability, and is limited to Google inventory. In contrast, Bionic enables you to buy media from anyone, in any channel.

For more detail, see Google Campaign Manager vs. Bionic Media Planning Software

Mediaocean vs. Bionic

Mediaocean requires you to split your media plans and media buying process into different tools.

In contrast, Bionic gives you user-friendly tools that enable you to plan and buy your entire media budget in one integrated platform. And you can get Bionic at a fraction of the price.

For more detail, see Mediaocean vs. Bionic Media Planning & Buying Software

Mediatool vs. Bionic

Mediatool lacks key features required for media planning and media buying. In contrast, Bionic gives you a fully-integrated media planning and buying system.

For more detail, see Mediatool vs. Bionic Media Planning & Buying Software.

Nielsen vs. Bionic

Nielsen provides excellent audience measurement and research tools.

However, despite using “media planning” in its product literature, it is not a media planning system because you can’t create a media plan with Nielsen.

Nielsen and Bionic are often used together in the media planning process, Nielsen is used to create an initial consideration set. Bionic is then used to send RFPs, create the media plan, and to execute the media plan.

Nielsen and Bionic are complementary, not competitive, products.

SQAD vs. Bionic

SQAD gives you media costs, flowcharts, and media authorizations. In contrast, Bionic gives you a fully-integrated media planning and media buying system.

For more detail, see SQAD vs. Bionic Media Planning and Media Buying Software

Strata vs. Bionic

Strata lacks media planning tools. Its media buying tools are siloed by media channel. In contrast, Bionic gives you a fully-integrated media workflow system.

For more detail, see Strata vs. Bionic Media Planning and Media Buying Software

Workamajig vs. Bionic

Workamajig provides an excellent creative workflow management system and can also be used for billing. Workamajig does not provide media planning tools. Bionic also does workflow, but in a completely different domain – media planning and buying. Bionic and Workamajig work side by side – Bionic in the media department and Workamajig in the creative department.

Workamajig and Bionic are complementary, not competitive, products.

Did we miss anything?

We’d love your suggestions to improve this competitive review. It’s incomplete. Please let us know what is missing or wrong. We’ve done our best to present a factually correct review, but competitors are often reluctant to share information. We’ve relied on the internet and third parties to source this information.