Bionic Digital Media Planner
82% of online display advertising dollars are spent on premium advertising inventory through guaranteed contracts. Yet, it seems that most advertising technology innovation lately has been focused on the other 18% – remnant inventory. Media planners like you have not been well-served by technology. Most still rely on Excel to manually execute a complicated 42-step process. This “grunt work” is costing your agency up to $40k per campaign in labor costs and much more in employee unhappiness, turnover, training, and lost revenue. High transaction costs are holding back advertising dollars from digital advertising.
Bionic Digital Media Planner solves these problems.
With Bionic Planner, you eliminate long hours of grunt work and shift your time to high-value strategic activities. In other words, you can spend more time on the fun stuff your client hired you to do. And get paid more to do it!
Sample Clients and Testimonials
“Spreadsheets scattered all over my desktop were a headache. The Bionic digital media planning tool makes me much more efficient by giving me an easy and centralized place to plan and buy my media. And my process is much more streamlined thanks to the export feature which allows me to present to clients and ultimately upload directly to my ad server.”Amanda Kinder, Digital Strategist, AdSavants
“We are excited about the new planning tools hitting the market as they help us use multiple data sets to make better decisions for our clients… delivering both efficiency and effectiveness. Bionic has built a tool that is square in the middle of this trend.”Darren Herman, Chief Digital Media Officer, The Media Kitchen
“Bionic is a powerful tool that allows us to centralize our RFP and planning process. It’s flexibility in allowing us to use both long-standing vendor contacts, as well as finding new ones is extremely helpful. In addition, Bionic saves so much time on our end, as we can send the RFP to all our contacts (old and new) with the press of one button. The ability to import the media plan from Bionic straight to our ad server dramatically streamlines the campaign set-up process. The whole team at Bionic has been wonderful to work with – they are quick to respond and eager to find solutions!”Elizabeth Van Kort, Digital Media Supervisor, True Media
“Bionic is a refreshing tool that capitalizes on what media buyers and planners need the most, aggregation of information. Having a quick, go-to tool which is constantly innovating allows for ease of use and confidence in media recommendations. Chris, Joe, and the team are great to work with and are always uber-responsive and willing to go the extra mile. Truly a step in the right direction for frustrated agencies everywhere!”Emily Iverson, Director of Media Strategy, TruEffect
“Bionic’s Planning Tool has been great to work with. It’s helped us eliminate redundancies in the workflow and streamlined the entire process.”David Adelman, Principal, Moddern Media
“Bionic brings automation and data to the increasingly complex world of digital media. Planners can spend more time on strategy knowing Bionic Planner can help manage the execution.”Carl Fremont, Global Chief Digital Officer, MEC
“As the digital media planning and buying process gets more complex, we desperately need technology to help us stay efficient. What the team at Bionic is building appears to have the flexibility to accommodate complex campaigns but with the ease of use and data resources of the most robust software platforms I’ve seen. It’s exciting to see where they are headed.”Shawn Gurn, Director of Digital Media, Moroch