Media Planning at a Distance
“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption.
18
Mar 2020
12
Mar 2020
Bionic Links with Ad-ID to Boost Advertising Accountability
Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply chain, and enable more granular audience measurement across multiple platforms.
5
Mar 2020
Bionic Unveils AI-Powered Advertising Research Tool
Bionic today unveiled a new breed of advertising research tool that employs artificial intelligence and a real-time vendor database to help media planners to optimize advertising placement decisions.
6
Feb 2020
Bionic Unveils Advertising Vendor Database
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.
7
Jan 2020
Track Ad Creative Placements and Performance in Media Planning Software
Bionic today unveiled new capabilities for tracking ad creative placements and performance in its media planning software, enabling you to understand where your ads are running, which get most exposure, and which work best.
2
Jan 2020
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
4
Dec 2019
Advertisers Want Their Data (or else!)
With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.
29
Oct 2019
Austin Williams Gains 50% Productivity Boost with New Media Planning Software
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software.
9
Oct 2019
Create Beautiful Advertising Dashboards with Bionic Data Studio
Bionic today unveiled Bionic Data Studio – a new advertising analytics tool that enables you to visualize your advertising effectiveness with beautiful dashboards and stunning reports. Its goal is to make it easy to understand the value of your advertising and to make smarter media buying decisions.
27
Sep 2019
Bionic Unveils Facebook Ad Monitoring Software
Bionic today unveiled Facebook ad monitoring software that holds Facebook accountable to your advertising objectives. Bionic automates the process of setting advertising objectives, pulling Facebook performance data, comparing performance to your objectives, and identifying performance problems.