Mediatool, not to be confused with US-based Mediatools, is a small, privately-held company headquartered in Sweden. Mediatool provides a cloud-based system for creating media plans and advertising flowcharts. It’s an upgrade from Excel but lacks many key features required for media planning and media buying. 

In contrast, Bionic provides a compete, all-in-one media investment management software that combines media planning, performance monitoring, project management, and more.

This product comparison reveals the key differences between Mediatool and Bionic media planning software. 

This page is currently being updated. (Feb 24, 2021)

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