Mediatool, not to be confused with US-based Mediatools, is a small, privately-held company headquartered in Sweden. Mediatool provides a cloud-based system for creating media plans and advertising flowcharts. It’s an upgrade from Excel but lacks many key features required for media planning and media buying.
In contrast, Bionic provides a compete, all-in-one media investment management software that combines media planning, performance monitoring, project management, and more.
This product comparison reveals the key differences between Mediatool and Bionic media planning software.