Mediatool lacks key features required for media planning and media buying. In contrast, Bionic gives you a fully-integrated media planning and buying system.
About Mediatool
Mediatool, not to be confused with US-based SQAD Mediatools, is a small, privately-held company headquartered in Sweden.
Mediatool provides a cloud-based system for creating media plans and advertising flowcharts. It’s an upgrade from Excel but lacks many key features required for media planning and media buying.
How Bionic is Different
In contrast, Bionic provides a compete, all-in-one media tool that combines media planning, media buying, performance monitoring, project management, and more.
This product comparison reveals the key differences between Mediatool and Bionic media planning software.
Key Differences
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