In this video we’ll show you how to keep track of all your media plans and data inside of Bionic.
One of the biggest challenges you face is tracking down the current versions of all the media plans and results for your client. This information typically stored in a mess of excel files in all different formats scattered throughout your organization. You practically have to launch an investigation worthy of CSI to find everything you need.
Bionic solves this problem with innovative tools that centralize and standardize your media plans and results data.
Let’s get started to see how this works.
In our example you can see a number of different Campaigns in different stages of development and budget allocations. Let’s click on the “Meet Tesla’s Founder” campaign and see what we have to work with.
Then click the menu tab at the top of the application. This will bring out a side menu with a list of the different Campaigns you’re currently running for this advertiser. You can now jump between your different Campaigns by simply clicking on them in this menu.
You can also navigate up to the advertiser by clicking the the top of the side menu. In our example the advertiser is Tesla USA. This brings you back to the main Campaigns screen. You can now see your other Advertisers in that same side menu. This helps you easily organize and compartmentalize your data appropriately.
Let’s hide the side menu for a moment and then click the Flowcharts tab. This now gives us an overview of everything that is happening in all your Campaigns. To limit your view of this, click the Calendar icon and then change the times of when you’d like to view the flowchart and all the Campaigns that go with that chunk of time.
The flowchart will now display all the Campaign information for the appropriate media plans in the system. To customize your view click Customize view, then change the parameters to your liking to narrow down the results that are displayed.
You may alter the calendar to the broadcast calendar. To do this click the Broadcast button inside the calendar view. We’ll change the date range in our example to show how this works. We can now just see the flowchart for the October broadcast month.
Now that we have the date range blocked in, we can click the Allocations tab to view the amount of money that is being allocated for that month’s Campaigns. You can click the Over Time button to see where, over time, that money is being spent. With Agency Compensation you can see how much you’re spending in agency compensation over time as well.
You can also see the breakdown by seller over time in the next chart. Next you can view a breakdown by channel and budget for each.
You can also see the breakdown by programs, ad units and even your custom columns. In our example the custom columns are listed at the bottom at Tesla Model and Tesla Offer.
In our example you can see the Model Y is getting the most money. Inside of the Tesla Offer chart you can see that the Technology Seminar is getting the most money.
Below these are all the other Campaign types and breakdowns for you to browse. This is a great way to show you the numbers you need. You can break down these individual columns as well with the same calendar icon. Simply open it and set the dates you’d like to show, and Bionic will update the dates you want shown, showing you the amount you’re spending during the specified timeframe.
You can even change the currency shown by selecting a new one from the drop down in the upper right. In our example we’ve changed the currency to Japanese Yen. You will now see the same amount of money displayed in Yen on the same screen.
The date and currency have now also been changed on all the other Allocation tabs. If we switch it back to US dollars the system will revert back quickly and painlessly.
To remove the time constraint, click the white and blue X next to Broadcast Calendar and the system will revert back to include any time.
This concludes our overview of Bionic’s tools that you may use to Centralize your Media Plans and Planning Data.