agency fees

16 Apr 2013

How you Pay Your Agency Matters

By |2017-12-26T15:35:06-05:00April 16th, 2013|

I have been working for a company that makes software solutions for buying digital media, and I have worked for a number of ad technology companies in the past. In a world where digital banner ads are still purchased through e-mail and fax, and media plans are mostly created using [...]

4 Apr 2013

When Cost-Plus is a Minus

By |2017-12-26T15:35:06-05:00April 4th, 2013|

It’s funny how people deride Microsoft for not being successful in advertising technology when 80% of digital media dollars are transacted using their media planning software. Despite the fact that we live in a world where computers can evaluate hundreds of individual bid requests on a single impression and render [...]