Programmatic Direct Isn’t Just About Efficiency

By |2017-12-26T15:35:03-05:00October 31st, 2013|

When you are selling anything, it’s really easy to get caught up in pitching the benefits of your product, and ad technology is no different. Some of today’s new programmatic direct marketing solutions promise to change the very nature of how media buyers and sellers spend their time. Demand side [...]