2.8 seconds of interruption spawns a 200% increase in mistakes. Simplistic reactions like ‘Be more careful’ are useless. Learn 3 tricks that actually work for media planners, marketers, and human beings everywhere.
When you are selling anything, it’s really easy to get caught up in pitching the benefits of your product, and ad technology is no different. Some of today’s new programmatic direct marketing solutions promise to change the very nature of how media buyers and sellers spend their time. Demand side [...]