I See Dead People…Responding to my Marketing!

By |2017-12-26T15:35:02-05:00August 28th, 2014|

I was recently at a Digital Marketing Association awards dinner where data legend Charles Stryker was being honored. After accepting his award, he told a famous story about data that every digital marketer should know. A long time ago, the US Postal Service discovered they were paying a ton of [...]