Programmatic Direct is in the Top of the Second Inning

By |2017-12-26T15:35:03-05:00December 4th, 2013|

Lately, I have been working on a whitepaper about the “programmatic direct” phenomenon. Part of the research involved surveying a bunch of influential people in the space, and asking them where they thought this new buying methodology was in terms of adoption. Their answers kind of surprised me. If “programmatic [...]