Fraud and the Programmatic Direct Pivot

By |2017-12-26T15:35:02-05:00September 25th, 2014|

There has been a lot of talk about the pervasive amount of click fraud and bot traffic happening in digital. Marketers are reportedly spending anywhere from 30% to 70% of their digital budgets on fake impressions and clicks, and an entire cottage industry is cropping up to help marketers combat [...]