The Hourglass Funnel Changes Everything

By |2017-12-26T15:35:04-05:00September 19th, 2013|

Lately, I’ve been thinking a lot about the hourglass funnel. Most funnels stop at the thin bottom, when a customer “drops” out, having made the journey through awareness, interest, desire and action. After the “action,” or purchase, the customer gets put into a CRM to be included in more traditional [...]