2.8 seconds of interruption spawns a 200% increase in mistakes. Simplistic reactions like ‘Be more careful’ are useless. Learn 3 tricks that actually work for media planners, marketers, and human beings everywhere.
Q&A with Peter Platt, agency veteran, and one of the first 100 people certified on Google AdWords. He once hosted Google’s engineering team as an AdWords beta customer. We discussed targeting millennials, what's changed and what hasn't, and his best advice for anyone who wants to launch their own agency.
At the last Ad Club CMO breakfast, I learned from Puma’s Global Director of Brand and Marketing, Adam Petrick, three immutable laws of successful change. Unadulterated honesty saves years of time and millions of dollars. Being yourself is your only option. And you can be consistent without killing creativity – but only by following the first two laws.