MediaOcean

30 Jul 2014

Do Digital Media Agencies Have a Plan?

By |2017-12-26T15:35:02-05:00July 30th, 2014|

Digital agencies used to get paid for unpacking an incredibly complicated digital landscape for marketers. Faced with all kinds of new marketing opportunities, advertisers turned to savvy digital agencies to figure out where to spend their money, and how much of it to dedicate to display, mobile and social channels. [...]

30 Mar 2014

The Battle for Workflow Automation

By |2017-12-26T15:35:03-05:00March 30th, 2014|

Even though programmatic RTB has seen the lion’s share of venture capital funding and an enormous amount of innovation, RTB buying only accounts for 20%-30% of all digital media dollars. The real money still flows through the direct buying process, with agencies spending up to 400 hours and $50,000 to [...]

24 Sep 2013

The Great Time Suck

By |2017-12-26T15:35:04-05:00September 24th, 2013|

Why Publishers Hate the Transactional RFP Business I have been thinking about, and trying to solve, agency digital workflow problems since 2008. Given the complexity of digital media, the variety of creative sizes, millions of ad-supported sites, and dozens of ad servers, analytics platforms, order management and billing tools, it [...]