Online Display Advertising

18 Jan 2012

Why the RFP fails in digital media buying

By |2017-12-26T15:35:07-05:00January 18th, 2012|

As a follow up to the 9 ways the RFP fails in digital media buying, this article shows how today’s digital media landscape has rendered the RFP obsolete. The RFP process has been used in the advertising business since the beginning.  But the dynamics of the media landscape has changed [...]

17 Jan 2012

9 ways the RFP fails in digital media buying

By |2017-04-07T11:01:21-04:00January 17th, 2012|

“The RFP is broken” is often heard among digital media planning/buying and digital ad sales teams (called “buyer” and “seller” in this article). However, the RFP – or Request for Proposal – has remained an ingrained part of the digital media buying process for guaranteed inventory. This article explores the [...]

21 Dec 2011

2,500+ Top Website Ad Programs Now Available In Bionic

By |2017-12-26T15:35:07-05:00December 21st, 2011|

The 1,000 site milestone seemed like a big deal when we hit it last month. But now it seems so yesterday… today we hit another milestone: more than 2,500 sites are now represented in our data card index. Congratulations to the Accounts and Market Intelligences teams for establishing the relationships [...]

14 Nov 2011

1,000+ Top Website Ad Programs Now Available In Bionic

By |2017-12-26T15:35:07-05:00November 14th, 2011|

Last month, we announced a milestone: 50 Top Web Publishers Tap NextMark’s New Ad Sales Tool. Today, we report two more milestones: 1) That “50″ number is already old news; more than 100 publishers are now on board. In the past month alone, another 50+ web publishers have signed on, [...]

13 Oct 2011

50 Top Web Publishers Tap Bionic’s New Ad Sales Tool

By |2013-10-10T16:04:49-04:00October 13th, 2011|

Bionic’s new ad sales tool is gaining widespread adoption among leading website publishers: in just two months since its launch, more than 50 publishers representing more than 900 of the hottest websites have signed on to publish data cards with NextMark. Data cards are basically a “media kit on steroids.”  [...]

21 Sep 2011

Excel Still Top Tool for Media Pros

By |2017-12-26T15:35:07-05:00September 21st, 2011|

Laredo Group's AdSavvy newsletter just featured a story by Kendall Allen that hit home with me because it highlights the fact that Microsoft Excel is still the tool of choice for media pros despite the proliferation of other tools: “Long live the Excel spreadsheet as the tool of choice. We [...]

20 Sep 2011

Digital Media Agencies Spend 38 Hours and $3,018 per Campaign on RFPs

By |2013-10-10T16:48:27-04:00September 20th, 2011|

Here’s an interesting finding from a recent costing analysis: Digital media agencies typically spend 38 hours and $3,018 per campaign executing the Request for Proposal (RFP) process using modern tools.  The “typical” campaign scenario here is a $500k media spend on 10 sites with an average of 10 placements each. [...]

21 May 2011

Typical Online Display Media Order Process

By |2013-10-10T16:50:40-04:00May 21st, 2011|

As part of the process of building our next generation digital media planning application, we’ve been documenting the current digital media “culture” (I feel like an anthropologist). One of the more interesting documents to come out of this research is the “Typical Online Display Media Order Process” shown above. This [...]