programmatic premium

24 Sep 2013

The Great Time Suck

By |2017-12-26T15:35:04-05:00September 24th, 2013|

Why Publishers Hate the Transactional RFP Business I have been thinking about, and trying to solve, agency digital workflow problems since 2008. Given the complexity of digital media, the variety of creative sizes, millions of ad-supported sites, and dozens of ad servers, analytics platforms, order management and billing tools, it [...]

21 Aug 2013

The Fat Middle

By |2017-12-26T15:35:04-05:00August 21st, 2013|

I recently sat through some great presentations on “programmatic direct” media buying at the recent Tech for Direct event in New York. With almost 70% of digital display dollars flowing through the negotiated (RFP) market, everyone wants to be in the game. One of the presenters, John Ramey of iSocket talked about what [...]

7 May 2013

2013 Will be the Year of Programmatic Direct

By |2017-12-26T15:35:06-05:00May 7th, 2013|

Fairfax Cone, the founder of Foote, Cone, and Belding once famously remarked that the problem with the agency business was that “the inventory goes down the elevator at night.” He was talking about the people themselves. For digital media agencies, who rely on 23 year-old media planners to work long [...]

30 Apr 2013

Programmatic Direct is not about Bidding

By |2017-12-26T15:35:06-05:00April 30th, 2013|

“A market is never saturated with a good product, but it is quickly saturated with a bad one” - Henry Ford When it comes to digital publishing sales, it seems like many publishers are questioning whether the product they have—the standard banner ad—is what they should be selling. Last month, I [...]

23 Apr 2013

On the Road to Programmatic Direct

By |2017-12-26T15:35:06-05:00April 23rd, 2013|

As the bloated Display LUMAscape shifts, more and more companies focused on real time bidding are turning their venture-funded ships in the direction of programmatic direct and trying to pivot towards an area where nearly 80% of display media budgets are spent. This has been called the “Sutton Pivot,” referring to the [...]

16 Apr 2013

How you Pay Your Agency Matters

By |2017-12-26T15:35:06-05:00April 16th, 2013|

I have been working for a company that makes software solutions for buying digital media, and I have worked for a number of ad technology companies in the past. In a world where digital banner ads are still purchased through e-mail and fax, and media plans are mostly created using [...]

9 Apr 2013

If it’s not Programmatic Premium, then what is it?

By |2013-10-10T12:25:56-04:00April 9th, 2013|

I recently returned from an exciting IAB Annual Leadership Meeting in Phoenix, where a packed Arizona Biltmore resort was host to over 800 digital media luminaries. On the tip of many tongues over a two day session was “programmatic premium,” the term our industry is using to describe the buying [...]

4 Apr 2013

When Cost-Plus is a Minus

By |2017-12-26T15:35:06-05:00April 4th, 2013|

It’s funny how people deride Microsoft for not being successful in advertising technology when 80% of digital media dollars are transacted using their media planning software. Despite the fact that we live in a world where computers can evaluate hundreds of individual bid requests on a single impression and render [...]

2 Feb 2013

A Publisher’s History of Programmatic Premium

By |2017-12-26T15:35:06-05:00February 2nd, 2013|

It’s hard to argue that the banner ad era has been good to publishers. After a brief initial period in which banner inventory matched audience availability, publishers enjoyed double-digit CPMs and advertisers enjoyed unique access to a valuable audience of online “early adopters.” Prognosticators heralded a new golden era of [...]

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