programmatic RTB

25 Sep 2014

Fraud and the Programmatic Direct Pivot

By |2017-12-26T15:35:02-05:00September 25th, 2014|

There has been a lot of talk about the pervasive amount of click fraud and bot traffic happening in digital. Marketers are reportedly spending anywhere from 30% to 70% of their digital budgets on fake impressions and clicks, and an entire cottage industry is cropping up to help marketers combat [...]

24 Sep 2013

The Great Time Suck

By |2017-12-26T15:35:04-05:00September 24th, 2013|

Why Publishers Hate the Transactional RFP Business I have been thinking about, and trying to solve, agency digital workflow problems since 2008. Given the complexity of digital media, the variety of creative sizes, millions of ad-supported sites, and dozens of ad servers, analytics platforms, order management and billing tools, it [...]

19 Sep 2013

The Hourglass Funnel Changes Everything

By |2017-12-26T15:35:04-05:00September 19th, 2013|

Lately, I’ve been thinking a lot about the hourglass funnel. Most funnels stop at the thin bottom, when a customer “drops” out, having made the journey through awareness, interest, desire and action. After the “action,” or purchase, the customer gets put into a CRM to be included in more traditional [...]

7 Aug 2013

A Contrarian View of Programmatic RTB

By |2013-10-09T15:53:25-04:00August 7th, 2013|

I’ve always loved the notion of programmatic RTB. As a data hound and an early adopter of Appnexus , the notion that advertisers can achieve highly granular levels of targeting and utilize algorithms to impact performance is right in my wheelhouse. Today’s ad tech, replete with 300 companies that enable [...]

30 Apr 2013

Programmatic Direct is not about Bidding

By |2017-12-26T15:35:06-05:00April 30th, 2013|

“A market is never saturated with a good product, but it is quickly saturated with a bad one” - Henry Ford When it comes to digital publishing sales, it seems like many publishers are questioning whether the product they have—the standard banner ad—is what they should be selling. Last month, I [...]

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