What is the RFC – Request for Consideration (vs. RFP)?

By |2017-12-26T15:35:07-05:00March 15th, 2012|

The “RFC” or “Request for Consideration” is new method of media planning that was introduced by NextMark in February 2012. The RFC is an alternative/complement to the “RFP” or “Request for Proposal” process that has been traditionally used in the media buying/selling process. The RFP and RFC are both methods [...]