Project Management Software for Media Buying Teams
Life in media buying is fast paced and chaotic. It’s no mystery why things fall through the cracks when you need to juggle vendor deadlines, synchronize your team’s workload, and ensure that creative, account services, media planners, and media buyers are all on the same page.
The fallout from missed tasks can cost you money, clients, and even your job. This leads to many restless nights and panicked, late night phone calls to double check that the insertion order was sent and you trafficked the right spot.
Good Project Management is Key to Successful Media Buying
A study published in Harvard Business Review found that every team member knowing their own responsibilities is the single most important factor in successful strategy execution. Far more than organization charts, incentives, and other factors that tend to get the most attention from management.
Media buying, like every strategy execution, requires good project management to succeed. Although not the most exciting topic, it’s business critical.