In 2021, BluHorn abruptly left the media planning and media buying software business. For abandoned customers who need an alternative, Bionic is a top choice.
BluHorn Leaves Software Business
BluHorn announced on August 28, 2021 that it has changed its name to Daily Ad Brief. BluHorn agreed to leave the software business as part of a May 2021 deal with Simpli.fi. The name change comes as a result of a switch in focus for the company from software to publishing.
According to their press release, “We’re very excited to announce the name change and we’re confident about the new direction we’re taking,” said BluHorn CEO, Mike White. “The new name perfectly fits what we do.”
LinkedIn confirms that BluHorn employees have moved to Daily Ad Brief.
BluHorn Customers Need an Alternative
This sudden change in company focus leaves BluHorn customers without a viable system for media planning and media buying. As a result, BluHorn customers need an alternative, and need it quickly.
Bionic is a Top BluHorn Alternative
Bionic is an ideal alternative to BluHorn: