Bionic today unveiled Bionic Data Studio – a new advertising analytics tool that enables you to visualize your advertising effectiveness with beautiful dashboards and stunning reports. Its goal is to make it easy to understand the value of your advertising and to make smarter media buying decisions.
Use Google Data Studio for Advertising Dashboards
Bionic Data Studio leverages the power of Google Data Studio, which is a new business intelligence tool from Google. Google Data Studio promises to, “unlock the power of your data with interactive dashboards and beautiful reports that inspire smarter business decisions.” And it further promises, “easy and free.” What’s not to like about that?
Bionic Data Studio unlocks the power of your advertising data!
Access 250+ Advertising KPIs and Metrics
You access Bionic data through Google Data Studio via Bionic’s certified Partner Connector. You simply create a new data source using the Bionic connector to gain access to ALL your media plan and advertising performance data.
After connecting, you gain access to hundreds of KPIs and metrics including itemized ad spend fields, impressions, spots, visits, conversions, and many more. In the example above, Bionic Data Studio gave me access to 253 different advertising metrics and KPIs!
Create Beautiful Advertising Dashboards
By leveraging Google Data Studio’s powerful reporting capabilities, Bionic Data Studio enables you to create beautiful advertising effectiveness dashboards and reports.
Data Studio gives you access to the full gamut of charts for your reports: area charts, bar charts, bullet charts, combo charts, geographic maps, pie charts, pivot tables, scatter charts, bubble charts, scorecards, tables, and time series, and treemaps.
This enables you to create custom reports with custom layouts, logos, color palettes, and more. The only limit is your imagination.
Combine Bionic Data with Other Platforms
Data Studio enables you to combine data from many different data sources on the same report. This means that you can combine Bionic data with data from Google, Facebook, Adobe, Amazon, Adform, AdRoll, Adform, AppNexus, Bing, Constant Contact, Criteo, Salesforce, Hubspot, Instagram, Linkedin, MailChimp, MediaMath, Microsoft, Mixpo, Nativo, Pinterest, Quickbooks, Sizmek, The Trade Desk, Tumblr, Twitter, Yahoo, Yandex, Yieldex, and hundreds of other sources.
Share Advertising Dashboards and Reports
Data Studio also makes it easy to share dashboards and reports with your clients and internally. You can share live reports with a link, download a PDF for distribution, or schedule reports to be emailed daily, weekly, or monthly. You can even embed your reports in web pages!
How to Get Bionic Data Studio
If you are not yet using Bionic, you can request a trial here: https://www.bionic-ads.com/agencies/