Analysis is essential in media planning and media buying to make data-driven decisions that lead to more effective campaigns and higher ROI.
Find and Fix Advertising Problems Before It’s Too Late
Every day, Bionic pulls in performance data from ALL your ad platforms, shows you which placements are failing, and shows you where to ramp up your investment. Bionic gives you a complete picture of your advertising performance, identifies opportunities to optimize, and helps you make better decisions about your advertising investments. Advertising campaigns rarely run through a single platform. Your social campaigns may run through Meta, TikTok, or LinkedIn. Search campaigns live in Google Ads or Bing. Programmatic campaigns run through separate buying platforms, while other vendors deliver performance reports through spreadsheets or emails. Each source has its own reporting process, making it difficult to see how all your advertising is performing against the original media plan. When managing campaigns across multiple channels, having a complete and up-to-date picture helps you identify opportunities to improve results throughout your campaigns. Identify Performance Issues and Optimization Opportunities Consider a campaign across paid social, search, programmatic, and traditional media. Halfway through the campaign, [...]
How to Use AI to Analyze Your Media Plan Performance
Want to use AI to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools like ChatGPT.
How to Automate Campaign Naming Conventions with Bionic
You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works.
How to Train Your Media Planning AI (The Right Way)
Discover why media planning AI needs good training data to be effective. Learn the right way to source high-quality media plan data for machine learning.
Expose All the Problems with Your TV and Radio Ad Spots
Bionic just released a new Ad Spot Monitoring Tool that analyzes your radio and TV ad spots logtimes, then exposes all the problems with your ad delivery.
Fluid Media Budgets That Flow Month-to-Month Like Magic!
Using Excel to track fluid media spending in digital advertising is a nightmare. Here’s how to automate tracking and flowing your media budgets with Bionic.
Anatomy of an Advertising Investment Tracking System
Smart advertisers treat media as an investment. Unfortunately, many agencies fail to deliver. They lack the right dashboards, database, or data. Here’s what you need and an easy way to get it.
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
The Free, Easy Way to Create Stunning Advertising Dashboards
Advertisers love dashboards. Sadly, many can't justify the extra cost and time for a system. Bionic solves this problem with a free, easy dashboarding tool.
Bionic Unveils Facebook Ad Monitoring Software
Bionic today unveiled Facebook ad monitoring software that holds Facebook accountable to your advertising objectives. Bionic automates the process of setting advertising objectives, pulling Facebook performance data, comparing performance to your objectives, and identifying performance problems.