2019 by the Numbers
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
Bionic for Advertisers
In March, Bionic for Advertisers was unveiled. This new app gives agencies the ability to share media plan data with clients. It gives advertisers unprecedented ability to analyze media spending and monitor media performance across all channels and all your agencies worldwide – including in-house agencies!
Bionic for Agencies
Bionic for Agencies attained the status of #1 rated media planning software by helping hundreds of agencies like Austin Williams, who gained a 50% productivity boost while simultaneously improving client service with new media planning software.
Throughout the year, Bionic for Agencies received dozens of upgrades including real-time collaboration, global media planning, advertising schedules, AI-powered media plan recommendations, tracking URL builder, and Facebook ad monitoring.
Looking forward to 2020!
2020 is the start of both a new year and a new decade, for all of us and for Bionic. Although Bionic was unveiled in 2013, work on it began in April 2010. This year will celebrate Bionic’s 10th anniversary. We’ve got plenty more innovation already planned for 2020.
As always, please let use know how we can better serve you!