When making advertising decisions, media planners and media buyers rely upon information provided by ad sales teams. The media kit is a key document that describes an advertising program, the audience reached, advertising options, inventory available, pricing, and other key information.
Unfortunately, most media kits are not as useful as they should be because they lack basic information needed to make buying decisions, are not consistently formatted, are not readily available. This leads to missed opportunities, unnecessary RFPs, and wasted time for everyone involved in buying and selling.
Bionic today unveiled a Media Kit Grader tool that measures the quality of media kits and helps ad sales teams to identify and correct problems with their media kits. The goal is to make it easier for media buyers to buy your ad inventory, and therefore maximize ad sales!