As a media planner, your clients depend on you for advice on the latest advertising trends. These publications will help you gather new insights every day.
AdAge (Advertising Age)
AdAge topics include advertising campaigns, branding strategies, media buying, consumer trends, data-driven marketing, digital and social media marketing, and more. It also covers updates on marketing tech, agency news, and industry-related developments in film, TV, and digital platforms.
AdExchanger
AdExchanger focuses on the intersection of media and technology in advertising, including programmatic advertising, marketing automation, and data-driven marketing strategies.
Adweek
Adweek covers media news, including reports on new campaigns, industry trends, and developments in digital, TV, and movie marketing.
Business Insider / Insider Intelligence
Business Insider provides news and insights on a wide variety of topics, including advertising and media. Its research division, Insider Intelligence (which includes what was formerly known as eMarketer), provides in-depth reports and datasets about digital marketing.
Campaign
Campaign UK and Campaign US are a global business magazines covering advertising, media, marketing and commercial creativity. It provides insights, news, and analysis for the marketing and media industries.
Digiday
Digiday topics range from programmatic advertising, media buying strategies, and brand marketing to the impact of technology on these areas. It provides “in the trenches” perspective through interviews with industry leaders.
Madison and Wall
Madison and Wall is a newsletter by Brian Wieser about global advertising, media, technology and more. Unlike most other news sources, he’s an expert at financial analysis of companies and industry macro-trends.
Marketing Week
Marketing Week is a UK-based magazine that covers marketing topics, including digital, direct, and social media marketing.
Media Post
Media Post provides news and insights specific to media planning and buying. They offer newsletters focused on specific topics such as online media, mobile marketing, and video marketing.
Next in Media
Next in Media is a newsletter started December 2020 by advertising industry reporting veteran Mike Shields provides his perspectives on the trends in the media industry.
The Ad Contrarian
The Ad Contrarian is a blog by Bob Hoffman that’s known for its direct, unfiltered, and often skeptical take on the state of marketing and advertising, particularly in the digital space.
The Cog Blog
The Cog Blog is a blog by Brian Jacobs that provides his insights and commentary on topics such as media buying strategies, advertising effectiveness, the role of data and technology in advertising, industry trends, and the future of media and advertising.
The Drum
The Drum is a global marketing magazine that covers marketing technology, creative campaigns, brand strategies, and the ongoing impact of digital transformation on the industry.
The Media Leader
The Media Leader is a “100% Media” resource with brand values that guide its coverage: championing excellence, inclusion, and courage in media.
The Rebooting
The Rebooting is a newsletter by industry reporting veteran Brian Morrissey focused on building sustainable media businesses.
WARC (World Advertising Research Center)
WARC provides resources that include case studies from major markets around the world, marketing intelligence, best practice guides, industry trends, consumer insights, market data, and academic articles.
To Learn More...
About the Author
