News and Articles

18 Mar 2020

Media Planning at a Distance

By |2020-03-19T10:36:55-04:00March 18th, 2020|

“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption.

12 Mar 2020

Bionic Links with Ad-ID to Boost Advertising Accountability

By |2020-03-12T16:49:29-04:00March 12th, 2020|

Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply chain, and enable more granular audience measurement across multiple platforms.

6 Feb 2020

Bionic Unveils Advertising Vendor Database

By |2020-03-05T17:07:30-05:00February 6th, 2020|

Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.

16 Jan 2020

Ad Sales Benchmarking Tool

By |2020-02-21T10:45:01-05:00January 16th, 2020|

Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.

2 Jan 2020

Bionic 2019 Year in Review

By |2020-01-02T11:10:32-05:00January 2nd, 2020|

In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.

4 Dec 2019

Advertisers Want Their Data (or else!)

By |2019-12-04T15:55:32-05:00December 4th, 2019|

With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.