Most Ad Agencies Are Not Ready for AI
Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt.
Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt.
Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem.
Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools.
This is a recording of a live demo of Bionic's new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans.
When an ad placement works, it works. When media planning, you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans.
Media planning is never easy. However, tools like Bionic placement date autocomplete, dynamic end dates, and batch edit can make your life a little easier.
In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Here are the results.
You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works.
When media planning, you can never have enough data. Unlike other systems, Bionic enables you to customize your media planning platform. Here’s how to do it.
In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape.