News and Articles

16 Jan 2020

Ad Sales Benchmarking Tool

By |2020-01-16T16:59:19-05:00January 16th, 2020|

Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.

2 Jan 2020

Bionic 2019 Year in Review

By |2020-01-02T11:10:32-05:00January 2nd, 2020|

In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.

4 Dec 2019

Advertisers Want Their Data (or else!)

By |2019-12-04T15:55:32-05:00December 4th, 2019|

With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.

9 Oct 2019

Create Beautiful Advertising Dashboards with Bionic Data Studio

By |2019-10-09T16:10:48-04:00October 9th, 2019|

Bionic today unveiled Bionic Data Studio – a new advertising analytics tool that enables you to visualize your advertising effectiveness with beautiful dashboards and stunning reports. Its goal is to make it easy to understand the value of your advertising and to make smarter media buying decisions.

27 Sep 2019

Bionic Unveils Facebook Ad Monitoring Software

By |2019-09-30T09:57:25-04:00September 27th, 2019|

Bionic today unveiled Facebook ad monitoring software that holds Facebook accountable to your advertising objectives. Bionic automates the process of setting advertising objectives, pulling Facebook performance data, comparing performance to your objectives, and identifying performance problems.