Strategy

27 Aug 2015

3 tricks for avoiding “interruption mistakes” in media planning

By Molly Plank|2017-12-26T15:35:00-05:00August 27th, 2015|

2.8 seconds of interruption spawns a 200% increase in mistakes. Simplistic reactions like ‘Be more careful’ are useless. Learn 3 tricks that actually work for media planners, marketers, and human beings everywhere.

17 Aug 2015

The Veteran Perspective: Peter Platt

By Molly Plank|2017-12-26T15:35:00-05:00August 17th, 2015|

Q&A with Peter Platt, agency veteran, and one of the first 100 people certified on Google AdWords. He once hosted Google’s engineering team as an AdWords beta customer. We discussed targeting millennials, what's changed and what hasn't, and his best advice for anyone who wants to launch their own agency.