Strategy is essential in media planning and media buying because it helps ensure that a company’s advertising efforts are targeted, effective, and efficient.
The 4 Key Takeaways from the 4A’s Media Essentials Course
In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape.
How to Train Your Media Planning AI (The Right Way)
Discover why media planning AI needs good training data to be effective. Learn the right way to source high-quality media plan data for machine learning.
Austin Williams Gains 50% Productivity Boost with New Media Planning Software
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software.
7 Ways the ANA Contract is Disrupting Media Agencies
For media agencies, the new ANA contract is either your worst nightmare or a dream come true. Which is it for you?
How to Avoid Costly Mistakes With Your Media Budgets
Imagine the headline, “Media Audit Uncovers Mishandling of Media Budgets.” Without the right system in place, it’s hard to avoid budgeting mistakes.
4 Lessons Marketers Can Learn from Marines
What do successful Marines and Marketers have in common? More than you might expect...
ANA Masters of Marketing Day 3 Recap
Today’s marketers spend too much time discussing and not enough time showcasing. As a result, the marketing function has become too internally focused.
ANA Masters of Marketing Day 1 Recap
Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.
Sessions to Look Forward to at the ANA Masters of Marketing
With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
Leon Halbert: From Media Planning Software Skeptic to Believer
Leon Halbert was reluctant to switch to Bionic media planning software, but then a baby came along and changed everything. Find out what happened.