Strategy

Strategy is essential in media planning and media buying because it helps ensure that a company’s advertising efforts are targeted, effective, and efficient.

7Oct 2017

ANA Masters of Marketing Day 3 Recap

Today’s marketers spend too much time discussing and not enough time showcasing. As a result, the marketing function has become too internally focused.

4Oct 2017

ANA Masters of Marketing Day 1 Recap

Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.