Strategy is essential in media planning and media buying because it helps ensure that a company’s advertising efforts are targeted, effective, and efficient.
ANA Masters of Marketing Day 1 Recap
Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.
Sessions to Look Forward to at the ANA Masters of Marketing
With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
Leon Halbert: From Media Planning Software Skeptic to Believer
Leon Halbert was reluctant to switch to Bionic media planning software, but then a baby came along and changed everything. Find out what happened.
Unlock the Power of SMART Marketing KPIs
Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.
ANA Calls for More Transparency, Accountability, and Control of Advertising Investments
ANA and K2 uncovered shady dealings in advertising. Here are the findings and recommendations for advertisers and agencies.
What is a Media Authorization in Advertising?
Media authorization forms allow agencies to purchase advertising inventory on a client's behalf and increases transparency and accountability.
5 Reasons Why Advertisers Need Legitimate Media Plans
Media plans are the blueprints of an advertising campaign. Good ones make your life easier throughout the advertising process.
Keep Advertising Strategy Top of Mind When Media Planning
One place to centralize your advertising strategies for advertisers, campaigns, and media plans.
Anatomy of a Media Plan
Good media plans are essential to any advertising campaign. To succeed, it's important to understand each component and how they interact in the media plan.
Results from ID Comms 2017 Global Media Thinking Survey
Tom Denford of ID Comms presents insights gleaned from surveying 200 advertisers from around the world on strategic thinking and capability related to media.