Strategy is essential in media planning and media buying because it helps ensure that a company’s advertising efforts are targeted, effective, and efficient.
Why Some Advertising Teams Are More Effective Than Others
A media buying team’s ability to work together is more important than hiring all-stars.
Organization is Key to Boosting Advertising Agency Efficiency
The shift to digital solutions makes organizing your virtual workspace more important than ever. How do you achieve that without wasting all your time?
Media Planning in Excel Guarantees Costly Mistakes
In Excel, media planners are responsible for the formulas and getting every calculation right. With hundreds of calculations in a plan, errors are inevitable.
James & Matthew Named Bionic Agency of the Year
The agency made a concentrated effort to incorporate processes that afford team members more time to work on a high-level and with more passion.
Project Management Tool That Knows Media Buying Workflow
Want to get control of your agency workflow? Bionic media buying software combines project management with media planning and marketing performance monitoring.
Managing Projects Remains an Issue for Successful Media Planning
The fallout from forgotten or incorrect tasks will not only result in disarray and late nights in the office, but can also cost you your job or clients.
Remember why you got into advertising?
“Remember why you got into advertising?” That’s the first line of a new animated video called “This is Bionic,” which highlights Bionic’s core beliefs and goals. The video lets the team tell the story of how Bionic is bringing the joy back into advertising. How many voices can you recognize?
“Everything is Changing” – Veteran Perspective: Peter Platt
Here's sage advice from an ad agency veteran (and one of the first 100 people certified on Google AdWords!), about succeeding in the advertising industry.
What I learned about Puma’s ‘Forever Faster’ at the Ad Club
At the last Ad Club CMO breakfast, I learned from Puma’s Global Director of Brand and Marketing, Adam Petrick, three immutable laws of successful change. Unadulterated honesty saves years of time and millions of dollars. Being yourself is your only option. And you can be consistent without killing creativity – but only by following the first two laws.
We’re hiring: Marketing Director – Hanover, NH
Bionic Advertising Systems is seeking a Marketing Director to lead our marketing efforts.