Accountability is crucial in media planning and buying to ensure cost efficiency, ROI, campaign optimization, transparency, and continuous learning.
Why You Need More Than an Advertising Dashboard to Manage Media Spend
Dashboards visualize data, but they don't track financial truth. Discover why an advertising ledger is essential for accurate media planning and reconciliation.
How to Create a Truly Omnichannel Media Plan
Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool.
How to Train Your Media Planning AI (The Right Way)
Discover why media planning AI needs good training data to be effective. Learn the right way to source high-quality media plan data for machine learning.
How to Use AI in Media Planning – You’ve Got To Be Careful!
As a media planner, you're hearing how AI is the future of media planning. You may be starting to feel you’re becoming obsolete. But is this really the case?
5 Must-Have Media Buying Tools for 2023
The 2023 advertising forecast is complicated – flexible orders, retail media, CTV... Here are 5 must-have media buying tools to survive and thrive in 2023.
Bionic Unveils DEI Scorecard for Media Supplier Diversity
Advertisers struggle to track progress on their media supplier diversity initiatives. Here is a new DEI scorecard tool that brings much needed accountability.
Bionic is a Digiday 2022 Technology Awards Finalist
Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards.
Fluid Media Budgets That Flow Month-to-Month Like Magic!
Using Excel to track fluid media spending in digital advertising is a nightmare. Here’s how to automate tracking and flowing your media budgets with Bionic.
Faster Media Plan Placements and Media Plan Downloads
Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports.
5 Problems Thwarting Media Supplier Diversity Initiatives
On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. The ANA led the conference with a program focused on supplier diversity, which both celebrated progress and identified the problems thwarting these initiatives.