Accountability is crucial in media planning and buying to ensure cost efficiency, ROI, campaign optimization, transparency, and continuous learning.
The 2022 Agency Trends Report
Last week, our friends at Function Point revealed the results of their new research on the 2022 trends at advertising agencies. Watch the recording above to see their presentation.
2021 Year in Review
Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers, agencies, and ad sales teams. Here are some of the highlights of the past year:
12 Marketing KPIs You Should Be Tracking for Media Buying
Are you tracking the most important marketing KPIs? In their "Media KPIs That Matter” report, the ANA revealed many are using the wrong KPIs in media buying.
The Secret to Media Planning for Programmatic Advertising
Programmatic advertising brings media planning problems you don’t have with other media channels. Here are the tools you need to automate your media planning.
Estimate ROAS While Media Planning
Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. To solve this problem, Bionic just added powerful new ROAS prediction automation to its media planning software.
New Insertion Order Formats Now Available
Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels.
Demo of Bionic + Ad-ID Integration
Demo of Ad-ID and integration with Bionic media planning software. Webinar held September 29, 2020. Speakers are Christine Donnelly of Ad-ID and Joe Pych of Bionic.
Anatomy of an Advertising Investment Tracking System
Smart advertisers treat media as an investment. Unfortunately, many agencies fail to deliver. They lack the right dashboards, database, or data. Here’s what you need and an easy way to get it.
Bionic Links with Ad-ID to Boost Advertising Accountability
Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply chain, and enable more granular audience measurement across multiple platforms.
Bionic Unveils Advertising Vendor Database
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.