The “Digital – Net Media by Month” format is useful for buying digital advertising programmatically, where there are no set prices, only budgets.
In this modern format, your net media budgets are presented by calendar month. Each line-item indicates the advertising program, product, targeting criteria, channel, and ad unit. To set expectations about advertising efficiency and performance, it presents estimates for CPM (cost per thousand impressions), impressions, and clicks.
This format is useful even if you don’t actually sign IOs with your vendor. This is often the case in programmatic advertising. Creating an internal order will set you up nicely when the vendor bills start rolling in. That’s because Bionic will use the order budgets to automate your vendor bill reconcilations.