Increase your media planning and media buying productivity by automating tasks, organizing work, collaborating more effectively, and streamlining your workflow.
Tame Ad Platform Chaos with Bionic Backfeed Automation
Bring advertising activity from across your teams and platforms into one media plan, without disrupting the workflows already in place. Advertising Can be Chaotic In a perfect world, media planning comes first. Your team calmly builds a media plan, finalizes budgets and placements, and then activates campaigns across advertising platforms. The process is orderly and stress-free. Unfortunately, we don’t live in a perfect world and that's not how advertising teams always operate. Advertising is often chaotic. Social media teams work directly in Meta, TikTok, or other advertising platforms. Programmatic teams manage campaigns within their buying platforms. Outside partners may execute media in their own platforms. Placements Diverge from the Media Plan During Implementation In these situations, ad placements are launched without first (or ever) being entered into the media plan. Your media plan quickly becomes out of sync with reality. It’s no longer a reliable planning tool. As a result, you lose visibility and cannot properly monitor your advertising [...]
Bionic Adds 66 More Integrations to its Media Buying System
Bionic for Agencies added 66 new integrations and upgraded 24 existing integrations to its media planning system, bringing its total to 130+ integrations.
How to Build the Foundation for Data-Driven Media Operations
Advertisers no longer tolerate agencies who run on flimsy spreadsheets. Here's how to transform your media team into a modern, data-driven media operation.
How AI Will Reshape Media Planning and Media Buying
How will AI transform media planning and buying? This report reveals what gets automated, emerging risks, and how agencies can position for an AI-driven future.
Respond to RFPs Faster with Bionic for Ad Sales
With Bionic for Ad Sales, you now have a faster and more intuitive way to respond to RFPs by uploading Proposal XML files.
Plan Faster with the Smarter Advertising Program Typeahead
Bionic has upgraded the advertising program typeahead with AI to accelerate your media planning and media buying workflow, making it easier to plan campaigns.
Bionic Now Shows Who’s Trained, Certified, and Ready to Go
Want to know who on your team is trained? You can now track your team’s media planning and media buying training progress directly inside Bionic for Agencies.
Bionic Now Integrates with Celigo… and Hundreds of Apps!
With the new Celigo integration, Bionic can integrate with hundreds of business applications in the Celigo marketplace plus your own custom integrations.
How to Customize Bionic for Your Unique Needs
Whether you’re optimizing internal efficiency or tailoring output for clients, Bionic’s flexible customization options help you get it done YOUR WAY.
Send and Track IOs Faster Than Ever in Bionic
Sending IOs through Bionic has always been simple, but now it's even more flexible. With this update, you can send IOs to new recipients anytime using a streamlined, self-service workflow that eliminates the need to contact support.