Increase your media planning and media buying productivity by automating tasks, organizing work, collaborating more effectively, and streamlining your workflow.
Never Miss a Bill Again: Track Vendor Invoices with Bionic
Reconciling media vendor bills can be overwhelming. It’s easy to lose track of missing bills, which sneak up on you after it’s too late. Bionic can fix this.
Become a Certified Media Planning Professional – for FREE!
Advance your media career with Bionic Academy’s free Media Planning certification and gain valuable skills for the media planning and buying workflow.
“Productivity” is Bionic’s 2025 Word of the Year
Like Alec Baldwin on SNL, “productivity” just keeps coming back in a leading role for Bionic. Our core annual planning theme for 2025 is (again) “productivity.”
Level Up Your Media Training for FREE with Bionic Academy
Advance your advertising career with Bionic Academy → a free, online academy with certifications in media planning, media buying, ad ops, finance, and more.
Integrate Workamajig with Media Planning and Media Buying
Are you struggling to keep Workamajig up-to-date with your media planning and buying activities? Bionic can now automate data entry so you’re always in sync.
New Ways to Customize Your Media Planning and Buying System
Bionic’s latest software release adds inline editing for metadata and brings you new ways to customize the tool for your agency.
7 Opportunities for AI in Media Planning and Media Buying
There are many ways AI will automate media planning and media buying workflow. Here are 7 use cases with clear benefits that are possible with today’s AI.
Helping You Get Your Job Done: Bionic’s New Knowledge Base
When you’re on a deadline for a media plan or media buy, you can’t afford to waste time digging through a user manual. You just want to get the job done.
How to Turn Your Media Mix Model into a Real Media Plan
Although it’s a great start, your media mix model (MMM) is not a media plan. To get there, you’ll need to transform your model output into an actionable plan.
How to Solve the “Swivel Chairing” Problem in Advertising
Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem.