Increase your media planning and media buying productivity by automating tasks, organizing work, collaborating more effectively, and streamlining your workflow.
How to Turn Your Media Mix Model into a Real Media Plan
Although it’s a great start, your media mix model (MMM) is not a media plan. To get there, you’ll need to transform your model output into an actionable plan.
How to Solve the “Swivel Chairing” Problem in Advertising
Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem.
How to Use AI to Analyze Your Media Plan Performance
Want to use AI to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools like ChatGPT.
New Clone Tool for Building Media Plans – Webinar Recording
This is a recording of a live demo of Bionic's new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans.
New Clone Tool for Building Media Plans
When an ad placement works, it works. When media planning, you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans.
Automate Media Plan Placement Dates with Bionic Tools
Media planning is never easy. However, tools like Bionic placement date autocomplete, dynamic end dates, and batch edit can make your life a little easier.
Speed Your Media Planning Workflow with Keyboard Shortcuts
Do you miss Excel keyboard shortcuts? Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse.
New Media Planning Tool Simplifies Media Plan Creation
The main job of media planning is creating a media plan. Obvious, right? Sadly, most media planning tools don’t make it easy. It’s time to fix that!
How to Train Your Media Planning AI (The Right Way)
Discover why media planning AI needs good training data to be effective. Learn the right way to source high-quality media plan data for machine learning.
How to Use AI in Media Planning – You’ve Got To Be Careful!
As a media planner, you're hearing how AI is the future of media planning. You may be starting to feel you’re becoming obsolete. But is this really the case?