Joe Pych writes about technology that automates media planning and media buying. Below are his archives.
Credentials:
You can reach Joe on LinkedIn.
Archives
When Will AI Beat Humans at Office Work? (The OWCI Index)
Introducing the Office Work Capability Index (OWCI) and what it suggests about when AI may match or surpass humans on office work at advertising agencies.
How AI Will Reshape Media Planning and Media Buying
How will AI transform media planning and buying? This report reveals what gets automated, emerging risks, and how agencies can position for an AI-driven future.
Why You Need More Than an Advertising Dashboard to Manage Media Spend
Dashboards visualize data, but they don't track financial truth. Discover why an advertising ledger is essential for accurate media planning and reconciliation.
2026 Broadcast Calendars Are Here: Free & Fully Customizable
It’s official: the 2026 Broadcast Calendar is now available for download. Built for media planning and buying 2026 linear TV and radio advertising schedules.
Meet Jaime: Your 24/7 Media Planning and Buying Assistant
Bionic today unveiled Jaime, an AI-powered customer support agent who speaks every language and works 24/7 to help you with media planning and buying.
How MCP and A2A Are Poised to Disrupt Media Buying
If you thought programmatic advertising was the final frontier of media buying innovation, think again. The next big shake-up is coming at you with “agentic AI”
NEW: Plan and Buy Agentic AI Media Products with Bionic
Bionic today unveiled new tools that enable you to plan and buy Agentic AI media products. Bionic is the first media planning or buying tool to offer this.
More Than $10 Billion Advertising Media Bought with Bionic
Bionic for Agencies has now been used by 719 agencies to buy $11.1 billion of advertising media from 15,130 ad sales teams through 62,742 media plans.
“Productivity” is Bionic’s 2025 Word of the Year
Like Alec Baldwin on SNL, “productivity” just keeps coming back in a leading role for Bionic. Our core annual planning theme for 2025 is (again) “productivity.”
Yes, Our Pricing Has Changed… Here’s Why We Did It.
Astute observers have noticed we changed our pricing. Here’s the new pricing and why we made the change (hint: AI). Plus, you can now get a volume discount.