Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. When mistakes are made, it’s nearly impossible to detect and fix them. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls.
The ANA, Jon Mandel, K2, Ebiquity, ISBA, and ID Comms have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. This Transparency Initiative was the hot topic last week at the 2018 ANA Media Leadership Conference in Orlando, Florida.
Bionic today released an upgrade to its Excel media plan upload tool that includes the ability to update custom KPI goals and to include (or exclude) custom itemized costs.
Bionic unveiled a new “top down costing” tool that solves the advertising waterfall working media conundrum that is perplexes media planners in programmatic advertising.
Bionic is the first media planning tool that properly tracks 100% of your advertising investments, including all those devious little ad technology and data fees. With its latest upgrade, Bionic gives you a level of advertising fee transparency that is unprecedented in media planning software.
What’s the best advertising agency tool in 2017? According to iMedia, it’s Bionic media planning software.
Having trouble enforcing your placement naming conventions? You can eliminate the problems by putting the right system in place.
It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control.
Without the right tools, predicting the results of your advertising investments is a nightmare. You can streamline and sharpen your predictions with Bionic.
Bionic has upgraded its media buying software to handle Facebook’s new performance-based advertising objectives: engagements, likes, and installs.