Joe Pych writes about technology that automates media planning and media buying. Below are his archives.
Credentials:
Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.
You can reach Joe on LinkedIn.
Archives
Most Ad Agencies Are Not Ready for AI
Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt.
How to Solve the “Swivel Chairing” Problem in Advertising
Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem.
How to Use ChatGPT to Analyze Your Media Plan Performance
Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools.
New Clone Tool for Building Media Plans – Webinar Recording
This is a recording of a live demo of Bionic's new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans.
New Clone Tool for Building Media Plans
When an ad placement works, it works. When media planning, you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans.
Automate Media Plan Placement Dates with Bionic Tools
Media planning is never easy. However, tools like Bionic placement date autocomplete, dynamic end dates, and batch edit can make your life a little easier.
LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis
In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Here are the results.
How to Automate Campaign Naming Conventions with Bionic
You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works.
Bionic Unveils “Custom Fields Everywhere” in Media Planning
When media planning, you can never have enough data. Unlike other systems, Bionic enables you to customize your media planning platform. Here’s how to do it.
2023 Advertising Media Spending Forecast – Executive Summary
Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it.