Joe Pych

About Joseph Pych

Joe is the Co-founder and CEO of Bionic Advertising Systems, whose mission is to streamline the media planning and buying. Prior to Bionic, Joe founded NextMark which delivers direct marketing workflow systems. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers. Joe holds 3 US patents, has been awarded the MarketingEdge Rising Stars Award, and is among BtoB Magazine’s Who’s Who List. Joe holds a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.
7 Aug 2020

Anatomy of an Advertising Investment Tracking System

By |2020-08-11T09:31:06-04:00August 7th, 2020|

Today’s advertisers aspire to treat advertising as an investment to maximize growth, not an expense to be minimized. Unfortunately, there’s a big problem: advertisers lack the data and technology needed to monitor their advertising investments.

30 Apr 2020

How to Manage Media Planning Remotely

By |2020-05-01T09:25:36-04:00April 30th, 2020|

In this video, Brian Dolan of WorkReduce breaks down how media planning teams can go virtual successfully -- and perhaps permanently -- and the associated higher-order issues that cluster around work (and the tools we use), teams (and communicating with our people), and culture (how individuals respond).

2 Apr 2020

Coronavirus Aid for Ad Sales Teams

By |2020-04-08T14:47:46-04:00April 2nd, 2020|

Bionic is offering ad sales teams a Coronavirus Aid program which includes free audits of ad program listings, free contact manager tool, free upgrades to premium, and free media planner webinars.

18 Mar 2020

Media Planning at a Distance

By |2020-04-03T15:09:29-04:00March 18th, 2020|

“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption.

12 Mar 2020

Bionic Links with Ad-ID to Boost Advertising Accountability

By |2020-03-12T16:49:29-04:00March 12th, 2020|

Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply chain, and enable more granular audience measurement across multiple platforms.

6 Feb 2020

Bionic Unveils Advertising Vendor Database

By |2020-03-05T17:07:30-05:00February 6th, 2020|

Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.

16 Jan 2020

Ad Sales Benchmarking Tool

By |2020-02-21T10:45:01-05:00January 16th, 2020|

Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.