Joe Pych

About Joseph Pych

Joe is the Co-founder and CEO of Bionic Advertising Systems, whose mission is to streamline the media planning and buying. Prior to Bionic, Joe founded NextMark which delivers direct marketing workflow systems. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers. Joe holds 3 US patents, has been awarded the MarketingEdge Rising Stars Award, and is among BtoB Magazine’s Who’s Who List. Joe holds a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.
9 Mar 2018

How to Erase Costly Mistakes from Your Media Plans

By |2018-03-09T09:05:21-04:00March 9th, 2018|

Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. When mistakes are made, it’s nearly impossible to detect and fix them. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls.

6 Mar 2018

How Might We Bring More Transparency, Accountability, and Control to Advertising?

By |2018-03-06T13:47:58-04:00March 6th, 2018|

The ANA, Jon Mandel, K2, Ebiquity, ISBA, and ID Comms have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. This Transparency Initiative was the hot topic last week at the 2018 ANA Media Leadership Conference in Orlando, Florida.