Joe Pych

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

  • Joe has been leading the creation of new marketing technologies for more than 30 years.

  • Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.

  • Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.

  • Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.

  • Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

You can reach Joe on LinkedIn.

Archives

13Oct 2024

Data-Driven Media Planning with AI

This podcast explores the increasingly important role of AI in media planning. While AI is not a magic solution, it recommends ways to start using AI’s power.

17Mar 2024

Most Ad Agencies Are Not Ready for AI

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt.

16Nov 2023

New Clone Tool for Building Media Plans

When an ad placement works, it works. When media planning, you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans.

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