Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply chain, and enable more granular audience measurement across multiple platforms.
Bionic today unveiled a new breed of advertising research tool that employs artificial intelligence and a real-time vendor database to help media planners to optimize advertising placement decisions.
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.
Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.
Bionic today unveiled new capabilities for tracking ad creative placements and performance in its media planning software, enabling you to understand where your ads are running, which get most exposure, and which work best.
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.
Bionic today unveiled a Media Kit Grader tool that measures the quality of media kits and helps ad sales teams to identify and correct problems with their media kits.
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software.
Bionic today unveiled Bionic Data Studio – a new advertising analytics tool that enables you to visualize your advertising effectiveness with beautiful dashboards and stunning reports. Its goal is to make it easy to understand the value of your advertising and to make smarter media buying decisions.