In this video, Brian Dolan of WorkReduce breaks down how media planning teams can go virtual successfully -- and perhaps permanently -- and the associated higher-order issues that cluster around work (and the tools we use), teams (and communicating with our people), and culture (how individuals respond).
Bionic is offering ad sales teams a Coronavirus Aid program which includes free audits of ad program listings, free contact manager tool, free upgrades to premium, and free media planner webinars.
Bionic just unveiled a free tool that makes it easy for ad sales teams to manage ad sales contact information and communicate updates to media planners and media buyers.
“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption.
Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply chain, and enable more granular audience measurement across multiple platforms.
Bionic today unveiled a new breed of advertising research tool that employs artificial intelligence and a real-time vendor database to help media planners to optimize advertising placement decisions.
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.
Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights.
Bionic today unveiled new capabilities for tracking ad creative placements and performance in its media planning software, enabling you to understand where your ads are running, which get most exposure, and which work best.
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.