Prove How Much You Saved on Your Media Plan
You can now prove how much you saved on your media plan with Bionic’s media investment management software.
19
Sep 2018
7
Sep 2018
Bionic Speeds Media Planning with New Teleport Tool
Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans.
10
Aug 2018
Resizable Columns, Variable Gross-to-Net Discount, and Fancier Proposals
Bionic has added resizable columns, variable gross-to-net discount, and fancier proposals from RFPs to its Media Investment Management Software.
11
Jul 2018
Build a Custom Media Planning System without Getting into Trouble
Bionic just released new software that enables you to build your own custom media planning system with built-in transparency, accountability, and control.
27
Apr 2018
Is Your Advertising Working? Bionic Reveals the Truth.
Is your advertising delivering the results you expected? Bionic will give you the unvarnished truth through powerful marketing performance management software.
9
Mar 2018
How to Erase Costly Mistakes from Your Media Plans
Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. When mistakes are made, it’s nearly impossible to detect and fix them. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls.
6
Mar 2018
How Might We Bring More Transparency, Accountability, and Control to Advertising?
The ANA, Jon Mandel, K2, Ebiquity, ISBA, and ID Comms have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. This Transparency Initiative was the hot topic last week at the 2018 ANA Media Leadership Conference in Orlando, Florida.
21
Dec 2017
The Excel Media Plan Uploader Just Got Better
Bionic today released an upgrade to its Excel media plan upload tool that includes the ability to update custom KPI goals and to include (or exclude) custom itemized costs.
7
Dec 2017
“Top Down Costing” Solves the Advertising Waterfall Working Media Conundrum
Bionic unveiled a new “top down costing” tool that solves the advertising waterfall working media conundrum that is perplexes media planners in programmatic advertising.
2
Nov 2017
Track Advertising Fees Like Never Before
Bionic is the first media planning tool that properly tracks 100% of your advertising investments, including all those devious little ad technology and data fees. With its latest upgrade, Bionic gives you a level of advertising fee transparency that is unprecedented in media planning software.