Is Your Advertising Working? Bionic Reveals the Truth.
Is your advertising delivering the results you expected? Bionic will give you the unvarnished truth through powerful marketing performance management software.
27
Apr 2018
9
Mar 2018
How to Erase Costly Mistakes from Your Media Plans
Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. When mistakes are made, it’s nearly impossible to detect and fix them. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls.
6
Mar 2018
How Might We Bring More Transparency, Accountability, and Control to Advertising?
The ANA, Jon Mandel, K2, Ebiquity, ISBA, and ID Comms have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. This Transparency Initiative was the hot topic last week at the 2018 ANA Media Leadership Conference in Orlando, Florida.
21
Dec 2017
The Excel Media Plan Uploader Just Got Better
Bionic today released an upgrade to its Excel media plan upload tool that includes the ability to update custom KPI goals and to include (or exclude) custom itemized costs.
7
Dec 2017
“Top Down Costing” Solves the Advertising Waterfall Working Media Conundrum
Bionic unveiled a new “top down costing” tool that solves the advertising waterfall working media conundrum that is perplexes media planners in programmatic advertising.
2
Nov 2017
Track Advertising Fees Like Never Before
Bionic is the first media planning tool that properly tracks 100% of your advertising investments, including all those devious little ad technology and data fees. With its latest upgrade, Bionic gives you a level of advertising fee transparency that is unprecedented in media planning software.
31
Oct 2017
Bionic Wins “Best Agency Tool” ASPY Award at iMedia
What’s the best advertising agency tool in 2017? According to iMedia, it’s Bionic media planning software.
9
Oct 2017
How to Guarantee Perfect Placement Naming Conventions
Having trouble enforcing your placement naming conventions? You can eliminate the problems by putting the right system in place.
20
Sep 2017
Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable
It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control.
7
Sep 2017
Predict Your Advertising Results… without any math!
Without the right tools, predicting the results of your advertising investments is a nightmare. You can streamline and sharpen your predictions with Bionic.