The Excel Media Plan Uploader Just Got Better
Bionic today released an upgrade to its Excel media plan upload tool that includes the ability to update custom KPI goals and to include (or exclude) custom itemized costs.
21
Dec 2017
7
Dec 2017
“Top Down Costing” Solves the Advertising Waterfall Working Media Conundrum
Bionic unveiled a new “top down costing” tool that solves the advertising waterfall working media conundrum that is perplexes media planners in programmatic advertising.
2
Nov 2017
Track Advertising Fees Like Never Before
Bionic is the first media planning tool that properly tracks 100% of your advertising investments, including all those devious little ad technology and data fees. With its latest upgrade, Bionic gives you a level of advertising fee transparency that is unprecedented in media planning software.
31
Oct 2017
Bionic Wins “Best Agency Tool” ASPY Award at iMedia
What’s the best advertising agency tool in 2017? According to iMedia, it’s Bionic media planning software.
9
Oct 2017
How to Guarantee Perfect Placement Naming Conventions
Having trouble enforcing your placement naming conventions? You can eliminate the problems by putting the right system in place.
20
Sep 2017
Without a Clear Plan, Your Marketing Will Never Be Transparent Nor Accountable
It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control.
7
Sep 2017
Predict Your Advertising Results… without any math!
Without the right tools, predicting the results of your advertising investments is a nightmare. You can streamline and sharpen your predictions with Bionic.
1
Jun 2017
Bionic Elevates Its Facebook Performance-Based Advertising Capabilities
Bionic has upgraded its media buying software to handle Facebook’s new performance-based advertising objectives: engagements, likes, and installs.
14
Mar 2017
Results from ID Comms 2017 Global Media Thinking Survey
At this webinar, Tom Denford of ID Comms will present insights gleaned from surveying 200 advertisers from around the world on strategic thinking and strategic capability related to media.
28
Feb 2017
5 Signs Your Agency Has Grown Beyond Its Capabilities
As your advertising agency grows and your media buying team expands beyond its few founding members, you will start to experience growing pains. What separates success from failure in reaching the next level is how you deal with these critical issues.